Parfums Christian Dior

Design

A positive change of capsule

The tin capsule of the Hennessy V.S line was replaced by a Roll Top capsule (aluminum/polyethylene combination) during 2003. That made the capsule 77% lighter: 1.73g versus 7.55g, which translates into an annual savings of 30 tons of tin.

Lighter boxes

A small change with big effects - by reducing the corrugated inserts from 90g/m2 to 80g/m2, packaging for Parfums Christian Dior, Kenzo Parfums, Parfums Givenchy, Guerlain products was reduced by 186 tons of cardboard without losing any aesthetic qualities.

A second life for packaging

At Louis Vuitton Malletier, 85% of the corrugated packaging used to transport products is totally composed of recycled fibers. In 1999, at Veuve Clicquot Ponsardin, the six-bottle case of champagne was modified to incorporate a larger proportion of recycled cardboard. Now recycled products account for 61% of the box, including corrugated inner wall and paper, instead of the previous 22%. The result: savings of 232 tons of raw materials, preserved trees and reduced wastes.

Glass - a precious material

Parfums Christian Dior teams started working with the supplier to reduce the size of the half-moons on the Dolce Vita bottles right from the early design stage so as to reduce the number of glass chippings during manufacture. This resulted in a reduction of 10 tons in 2000.

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