Perfumes & Cosmetics
Founded : 1985
Activities : Fragrances, beauty care
58-60, avenue de la Grande Armée
75017 Paris - France
► Fan di Fendi , an addictive fragrance
Fendi, the celebrated Italian maker of luxury leather goods and ready-to-wear was founded in Rome in 1925. The company made its reputation with exquisite craftsmanship, using the most noble leathers and furs.
Luxury by Fendi is all-encompassing, authentic and exemplary. In 1965 Fendi began its collaboration with Karl Lagerfeld, revolutionizing the concept of fur and marking out a unique position in the world of luxury, delightfully surprising, with unbridled effervescence and an exalting spirit.
In 1994, Silvia Venturini Fendi, the granddaughter of founder Adèle Fendi, became creative director for accessories. In 1997 she created the Baguette bag, which quickly became an iconic product and a global success, opening up infinite directions for the brand.
Following the success of its ready-to-wear for men and women, shoes, watches, eyewear, ties, scarves and home furnishings, Fendi launched its Fan di Fendi perfume in 2010.
The fragrance has proved a tremendous hit, resonating with Fendi's emblematic aesthetic, elegance and values: the Forever buckle of the Baguette bag, noble forms and materials, unbridled creativity, sun-drenched yellow, voluptuously soft, hand-crafted Cuoio Romano leather, plus the arty, rock and festive spirit that defines Fendi and its memorable Fendi'O parties.
Designed by Fabien Baron, the opulent and architectured bottle is a glamorous chunk of gold and sensuality, an addictive object of desire with enchantingly irresistible attraction.
Crafted by François Demachy, artistic director for olfactory development at LVMH, and by perfumer Delphine Lebeau-Krowiak, the precious elixir diffuses Roman sun and electric nights, with leather and roses, luxury and seduction...
Fendi Perfumes has launched Fan di Fendi and a complete range of scented products in September 2010 in a dozen countries and will launch them worldwide from September 2011. The entire range will also be available at Fendi stores.