Make Up For Ever
Make Up For Ever
Make Up For Ever is a collective of makeup artists co-creating high-performance products and services. Through our artistry we inspire and empower people to unleash their personal edge.
Creation date: 1984
CEO: Charles-Henri Levaillant
Head office: 5, rue La Boétie, 75008 Paris - France
Website: www.makeupforever.com
Identity
Since its inception in 1984, Make Up For Ever has been collaborating with professional makeup artists to stay at the cutting-edge of technological, formulistic and artistic advances, while offering everyone access to all products and benefits.
Education and transmission are at the core of the brand’s mission. Make Up For Ever is the only brand with a worldwide network of makeup schools from Paris to Shanghai: the Make Up For Ever Academies. 1300 students graduate each year, they are the bedrock of a unique and strong relationship with makeup artists. Merging talent, promoting artistry and sharing savoir-faire are at the heart of the brand.
Make Up For Ever is passionate about diversity and individuality encouraging everyone to bring out their singularity, claim it and have fun with it.
At Make Up For Ever, we are a team, we are your team and everyone is welcome.
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In 2022, the brand pushes the boundaries of performance. UHD reinvents itself and becomes HD SKIN: the undetectable and true-to-skin foundation co-created by makeup artists.
Insights
“Products are serious, but makeup remains a game. I wanted to create a universe of freedom by imagining infinite colors with high technology with simple products for an ultra-long-lasting result. I wanted makeup to become a source of inspiration, a real field of possibilities.”
Savoir-faire
Dany Sanz, former Fine Arts student, founded Make Up For Ever in 1984 to address the unmet needs of makeup artists. In the 80’s the makeup universe was lacking creativity with very few products available and a limited number of shades. Dany decided first to transpose the Fine Arts palette into a makeup palette. She started developing highly pigmented and high-performance formulas, coupled with tailor made tools and brushes. A true revolution in the world of makeup: a creative and innovative brand with products designed for everyone.
Dany Sanz has been teaching makeup techniques for the past 40 years and has inspired generations of makeup artists and onwards as an authentic pioneer. Her legacy lives on.
Outlook
Founded in 1984 in Paris, Make Up For Ever has been part of the world leader luxury group LVMH since 1999. Make Up For Ever is distributed in over 60 countries and has more than 3200 points of sale around the world.
Today, Make Up For Ever is a collective of makeup artists co-creating high-performance products and services, for everyone.
Key figures
- 3,200 points of sale on 5 continents
- 1,060 product references
- 2200 collaborators of which 80% are makeup artists
Make Up For Ever on social media
- Embark on a brilliant journey with Flashing Sparkle, our new Holiday limited collection co-created with our collect… twitter.com/i/web/status/1…
- Our Holiday 2020 Campaign features the stunning @zoiageliki and makeup by @hiromi_ueda. pic.twitter.com/64Mb6pb0Gt
- We took to Times Square for the launch of our new, award-winning Rouge Artist Lipstick! pic.twitter.com/NsgmhtxCZQ