Perfumes & Cosmetics
Perfumes Loewe S.A.
Activities : Fragrances
Isla de Java, 33
28034 Madrid - Spain
Madrid, 1972, Loewe, the Spanish brand, famous for its leatherwear and ready-to-wear, launches its first feminine fragrance called "L de Loewe".
Initially destined to being sold exclusively in the boutiques of the brand, "L de Loewe" proved to be very successful, hence extending its availability throughout all channels of the selective fragrance distribution.
This accomplishment encouraged Loewe to develop further in this line of business. During the following 30 years, ten olfactory creations were introduced on the market (5 feminine, 2 masculine, 1 universal and 2 seasonal fragrances): Loewe Pour Homme (1974), Aire Loewe (1985), Esencia Loewe (1987), Gala Loewe (1991), Aura Loewe (1994), Gala de Dia (1996), Agua de Loewe (2000), Esencia Femme (2002), Aire de Verano (Summer 2003) and Aire de Verano Aquamarine (Summer 2004).
Loewe has successfully entered the men skincare market with the launch of Loewe Advanced Technology. This new line of men’s products appeals not only to the brand’s loyal customers but is also winning new recruits, thanks to its innovative formula Ace Complex X300.
The revolution continues with Solo Loewe, a new men’s fragrance which, 17 years after Esencia Loewe, offers a new interpretation of Spanish culture with modern, audacious style.
At a time when tendencies are confused, Perfumes Loewe keeps an offer of a very balanced range of fragrances, maintaining its own personal style. A style based on its nearness to the Spanish soul, characterized by elegance without ostentation, quality and nobility of prime materials, refinement and simplicity of its lines.
This true luxury has permitted Loewe to occupy a privileged position in the selective world of perfumes. Leader on the Spanish market for over the last 20 years – Loewe perfumes are available in 1,500 points of sale – and have already today, an international presence in over 30 countries.