Marketing & Communications

To spark our customers' desire and introduce them to the world of our Houses through our products and our areas of specialization: these are the roles of the Marketing and Communications teams in our organization.

Kenzo Parfums © Hoyte Van Hoytema

Whether they are Marketing Product Development Managers, Operational Marketing Project Managers, Public Relations Managers, Digital Managers, Advertising Managers, Press Officers or Events Project Managers, all our employees create and develop products and tools that perfectly embody the spirit of our Houses and reflect their values of excellence, creativity and innovation.

They build their standing throughout the world, forming close ties with our customers.

Marketing & Communications métiers

Product development Manager

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Role

To orchestrate the release of a new product, from creation to commercialization. To turn each launch into an event, a success.

Main responsibilities and activities

  • To participate in the creation, initial conceptualization and development of the product
  • To brief the designers, engineers and couturiers on the actual production of the product
  • To be the key link in the supply chain, at both beginning and end
  • To coordinate the product launch and multi-format communications around the launch (advertising, events, etc.)
  • To set the price of the product in accordance with market expectations and positioning
  • To respect the allocated budgets
  • To study sales performance and be able to draw conclusions in order to increase demand and develop the offer accordingly.

Role

To prepare the operational launch of a new product by activating conventional marketing levers.

Main responsibilities and activities

  • To develop the marketing mix (the product’s price positioning, its retail outlets, its packaging, its promotional plan)
  • To supervise the roll-out of the operational marketing plan based on economic indicators and innovative ideas
  • To mobilize sales teams in support of the new product
  • To evaluate the product’s performance through panel studies (market share of the product, effectiveness of promotions)
  • To make the necessary adjustments to the marketing mix

Role

To act as ambassador and guarantor of the corporate image of the Group or House. To raise its profile and build and protect its reputation.

Main responsibilities and activities

  • To participate in the development of statements on corporate subjects (Corporate Social Responsibility, Human Resources, etc.)
  • To develop the House’s CSR, HR, sponsorship etc. strategies in various formats
  • To develop and maintain a corporate relationship with the media
  • To lead external and internal communications (internet, social networks, intranet)
  • To manage crisis communication
  • To develop a public affairs strategy
  • To manage relations with local institutions and professional organizations on subjects of interest to the business unit

Role

In line with the House’s communications strategy, to define, implement and manage the House’s digital projects, whatever the medium (internet, mobile, tablet, etc.). This generic name can correspond to various métiers: e-commerce project manager, editorial project manager, functional digital project manager, intranet project manager, CRM project manager, etc.

Main responsibilities and activities

  • To be the driving force behind the digital communications strategy
  • To gather the requirements of the various parties involved (marketing, communications, retail, wholesale, geographical areas)
  • To propose solutions and developments, source service providers and monitor the development of projects and then their updating both in terms of content and technical development
  • To develop and monitor a “media plan” for content and publications on digital media to protect the media image of the product and the company on digital media
  • To analyze the impact of published content in terms of audience and e-reputation
  • To carry out daily digital monitoring of the companies in the sector and digital innovations

Role

To optimize promotion of the House in the media.

Main responsibilities and activities

  • To coordinate and capitalize on news round-ups focusing on the sector and the competition
  • To monitor and ensure optimum media coverage for all press launches for the House’s products
  • To manage press shoots on a daily basis
  • To build and maintain good, lasting relationships with journalists
  • To write press releases
  • To participate actively in local and international events organized by the House
  • To develop public relations with celebrities and the faces of the brand
  • To optimize and analyze media coverage

Craftsmanship & Creation

In order to guarantee the high quality of its products, LVMH relies on the expertise of its craftsmen and designers. These passionate men and women share a taste for excellence, which they demonstrate daily within the Group's various Houses.

© Pol Baril

Creative directors, wine growers, leather craftsmen, cellar masters, stylists, retail architects… Our employees perform over 30 different design and craftsmanship “métiers” for our Houses. This is a priceless human heritage that the Group is committed to promoting and developing. Ensuring that these unique skills are passed on is a major concern of LVMH and its Houses. Craftsmanship is not acquired rapidly, but requires many years’ experience.

Among the recent initiatives rolled out by the Group in order to highlight and preserve the virtuosity of its employees, “Les Journées Particulières”, the creation of the Institut des Métiers d’Excellence and the Ecole des Savoir-Faire Maroquiniers Louis Vuitton all promote craftsmanship and design professions.

“It is essential that the stylistic expression of a Creative Director fits with the philosophy of the House for which he or she works. Each brand has a noble heritage and an inspiring story that are open to the future and the world. The quest for authenticity and innovation and the desire for timelessness: these are the ultimate goals of any designer.”

Craftsmanship & Creation métiers

Watchmaker

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Role

To design watch mechanisms as well as their cases and dials, identifying the materials to use according to their properties. To coordinate all craftsmen asked to produce these pieces.

Main responsibilities and activities

  • To conceive and design the dials and exterior components of watches and watch mechanisms
  • To select the metals to be crafted
  • To incorporate the latest technological, mechanical and jewelry innovations into watch production
  • To source the pieces and supplies necessary for watch production, and to control stocks
  • To machine the watch components
  • To assemble the movements and cases
  • To coordinate the teams of craftsmen called upon to decorate the cases and dials
  • To identify and anticipate technological breakthroughs

Role

From making mock-ups to the finished product, they design and produce leather goods, ensuring optimum quality throughout the development cycle.

Main responsibilities and activities

  • To test new materials, products and techniques for treating hides and to incorporate innovative materials, be they hides, textiles or synthetic materials, into the design and production cycles
  • To check the quality of hides
  • To design and produce mock-ups for the models to be made
  • To write technical information leaflets on the hide treatment process and the production of the pieces
  • To cut, treat, dye and thin the hides
  • To assemble the pieces and master sewing techniques on all machines and by hand
  • To identify opportunities to improve product quality
  • To quality-check the pieces produced
  • To meet the specific demands of customers to produce special orders
  • To control stocks and orders of supplies, spare parts and hides

Role

To create fragrances in line with the identity of the Houses they represent, taking care to identify and check the quality of raw materials.

Main responsibilities and activities

  • To manage the collection of raw materials, renew stocks, maintain optimum storage conditions, and perform a regular olfactory check
  • To evaluate the stability and development over time of raw materials before and after assembly
  • To identify innovations, trends and the creation of new natural and synthetic raw materials
  • To formulate fragrances in a creative and unique manner, translating the Houses’ identities into scents
  • To draw up the specifications for each fragrance, listing precisely the quantities, methods and formulas for their raw materials
  • To intervene at every stage of production in order to check the quality of the raw materials and their conformity with the reference fragrance
  • To master the regulatory and environmental requirements relevant to the industry and be present at product safety tests

Role

To supervise the entire wine production chain. To select and check the quality of grapes during harvest, taste all wines produced to decide how to use them, and blend them to produce wines and vintages.

Main responsibilities and activities

  • To preserve the flavor, coherence and identity of the estate over the years and vintages
  • To monitor the vines and grape ripening before harvest and coordinate the vineyard teams
  • To ensure that the cellar is run properly and that optimum temperature and humidity levels are maintained
  • To be present at harvest to check grape quality and select the best vines
  • To taste all wines harvested after their initial fermentation, and to select those that will be cellared, those that will be used the same year, and those that will be kept as reserve wines
  • To supervise the teams of oenologists and coordinate their opinions and decisions at the tasting committee, and decide whether it will be a vintage year
  • To carry out regular checks during the wine fermentation period
  • To monitor the wines during fermentation and determine the barrel changes and extraction period

Role

To define the architectural identity of the Houses’ points of sale and ensure that it is implemented and monitored in existing and future stores.

Main responsibilities and activities

  • To define the architectural concepts for sales areas
  • To create innovative solutions for the design of new sales floors
  • To liaise between the architectural teams, sales teams and marketing teams working at the points of sale
  • To compile consultation dossiers for companies and service providers and launch calls for tender
  • To translate the evolution of the Houses’ image to the points of sale
  • To draw up management documents, technical drawings and plans so that architectural guidelines can be developed for the Houses
  • To ensure that schedules and budgets are respected when carrying out projects and monitor the installation of new stands and the renewal of areas in the stores.
  • To anticipate new merchandising and interior architecture trends

Production & Supply Chain

Technical development of products, planning and optimizing of purchasing, production and distribution according to the needs of the Houses: the production and supply chain "métiers" are essential in providing solutions to the strategic challenges faced by our Group and meeting our customers' expectations.

Jewelry manufacturing facility in Valenza © Bulgari

LVMH and SUPPLY CHAIN

Because our customers are the focus of our attention, guaranteeing optimum availability of our Houses’ products is one of our most important challenges.

Sales forecasting, the supply of raw materials, global stock management of products and operational logistics all represent a daily challenge for employees involved in the supply chain. Its diversity offers unique opportunities for everyone to develop skills on an international scale and gain an overview of the company as a whole.

“At LVMH, the supply chain is central to our business: all of our Houses’ products are handled by employees who work in this essential area. From purchasing raw materials to distributing our products in stores, from planning to execution, everyone works with a single objective in mind: satisfying our customers, wherever they are in the world.”

Production & Supply Chain métiers

Supply planner

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Mission

Lead all activities enabling accurate supply plans, matching clients demand needs and expectations with availability, cost and cash efficiency.

Responsibilities & key activities

  • Contribute to inventory budget construction
  • Define and monitor KPI’s
  • Take appropriate actions over the impacts of unexpected events on supply and procurement
  • Develop appropriate and positive relationship with other departments to guarantee efficiency
  • Elaborate efficient plans to meet customers demand and targeted results
  • Share and communicate supply planning vision and strategy to his/her teams
  • Set challenging and achievable objectives and roadmap to his/her teams
  • Organize and manage resources (identify potential, mobility to come and jobs rotation opportunities)
  • Recruit, animate, motivate, train and develop teams and potential to guarantee efficiency

Mission

Manage warehouse physical operations, optimize warehousing processes and animate teams to ensure efficient in/out physical flows management.

Responsibilities & key activities

  • Contribute to budget construction
  • Monitor budget and expenses
  • Manage operational performance
  • Implement stock control processes to ensure inventory reliability
  • Steer warehouse processes to achieve on time in and out flows accuracy
  • Plan and optimize daily operations resources and medium term capacities vs activities
  • Manage special operations: organize, control and optimize value added activities, such as special delivery request
  • Manage continuous improvement projects: optimize existing services and develop new ones to reduce cost and improve service levels
  • Respect and ensure respect of security & environment rules and conformity criteria
  • Recruit, animate, motivate, train and develop teams and potential
  • Manage working time for his/her teams vs use of temporary contracts
  • Manage social relations within site(s)
  • Ensure compliance to safety, hygiene, security and environmental requirements

Mission

Guarantee sales administration process execution and ensure proper order to cash management in order to reach a high level of customers’ satisfaction

Responsibilities & key activities

  • Ensure the respect of orders processing rules
  • Optimize and update all procedures and controls relating to the “Order to Cash” process
  • Decline sales strategy by providing high level customer service
  • Be responsible for customer service overall performance and report accordingly to defined KPIs
  • Manage inventory allocation to optimize client satisfaction and company’s profits
  • Monitor account receivables (payments, overviews)
  • Control sales discount, credit notes and returns
  • Manage the client relation management for credit limit overrun
  • Lead and manage customer service teams
  • Recruit, animate, motivate, train and develop teams and potential
  • Manage temporary teams liaising with HR department
  • Define and ensure that processes and associated procedures are strictly followed by teams

Mission

Production managers oversee the manufacture of product ranges. They set production objectives for the site and ensure that resources are used optimally. They supervise one or several production engineers.

Responsibilities & key activities

Analysis of manufacturing constraints:

  • Study the manufacturing file and contribute to defining manufacturing methods.
  • Translate elements from the specifications into production objectives.
  • Decide on workload management schedules: raw material needs, subcontracted items, etc.
  • Plan production objectives (products or ranges), investments and resources (human and machine, etc.) in the short and medium term.

Manufacturing management

  • Set production objectives for workshops or manufacturing lines.
  • Oversee the manufacturing process and results with regard to the specifications.
  • Follow up investments made according to the specified budget.
  • Guarantee costs and intervention lead times, and oversee production quality.
  • Guarantee the supply and availability of material and stock (raw materials, semi-finished products, etc.).
  • Respect safety and quality standards for the manufacturing process.
  • Provide day-to-day analysis of production follow-up indicators (reporting data, dashboards, waste levels, breakdown frequency, etc.).

The role of a buyer is to manage everything that is bought on behalf of the company. The type of products concerned varies depending on the sector.

In industry, it means providing the supply chain with materials and equipment (machines, tools, etc.). In order to do this, buyers must be in contact with production managers, who explain their needs.

Retail

Offering our customers the best service, showcasing our products and our savoir-faire, guaranteeing the financial monitoring and good management of warehouse stock, recruiting, leading and developing multicultural teams: at LVMH, Retail "métiers" are very rich and varied.

Louis Vuitton © Stéphane Muratet

Passionate about the brands they represent, enthusiastic, entrepreneurial, driven by a taste for sales and a service mindset, our employees – sales staff, stock controllers, visual merchandisers, trainers and managers – are the primary ambassadors for our Houses.

 

“With over 3,860 stores in 70 countries, representing 29 of our Houses, Retail is at the heart of the LVMH group’s strategy. The abundance and variety of opportunities that it provides allows employees to construct very rich professional careers in inspiring, constantly evolving environments.”

Retail métiers

Sales Associate

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Role

In their customer-facing roles, Sales Associates are the House’s ultimate ambassadors. They know its history, conventions and products inside out. They know how to build customer loyalty through the quality of their welcome, their ability to understand customers’ expectations, and the pertinence of their advice. In this way, they are constantly growing the brand’s sales and customer list.

Main responsibilities and activities

  • To increase the sales of their store/sector
  • To embody the values of the House in terms of dress and sophistication of dialog
  • To deliver a unique, distinctive shopping experience to the customer
  • To guarantee the excellence of customer relations throughout the sales process: welcoming the customer; gathering and understanding his or her needs; guidance towards a suitable range of products and collections; offering of services and loyalty card where applicable
  • To maximize sales opportunities by mastering the spontaneous approach, complementary sales and incentives to return techniques
  • To develop a new customer base and establish lasting customer loyalty
  • To contribute to all “non-sales” activities (opening and closing the store, cashing up, management of stocks/inventories, store security, etc.)

Role

Store Managers are responsible for growing a store’s sales and for the excellent levels of service provided in it. They propose and implement actions to boost sales and monitor their effectiveness. They recruit, manage, lead and support the development of their teams. They guarantee good stock management, optimization of their sales floor, the quality of the product display and rigorous respect for operational procedures. They are in constant contact with the various teams at the House’s head office (Commercial, Merchandising). As the brand’s primary ambassadors, they welcome, serve and accompany the customers, alongside their Sales Associates, maintaining exemplary behavior at all times.

Main responsibilities and activities

  • To increase the sales and profitability of the sales floor
  • To participate actively in the implementation and success of the sales campaigns that galvanize the store
  • To set the teams suitable targets and manage commercial activity with the help of performance indicators
  • To build customer loyalty and develop a new customer base while at the same time guaranteeing excellent service and an expanding customer list
  • To understand the competitive environment and identify opportunities for commercial development
  • Working closely with Human Resources, to recruit, develop and motivate employees; to ensure that they fully understand the House’s products and services, history and conventions; to create a work environment conducive to hitting sales targets
  • To manage timetables according to teams’ needs and restrictions
  • To be responsible for ensuring that established strategies and procedures are respected and that daily operations are correctly carried out, whether in front- or back-office; to guarantee the perfect presentation of the products; to coordinate logistics so that the store is correctly supplied
  • To know the market, trends, and future opportunities

Role

Area Retail Managers are responsible for sales performance, for the profitability of their regions/zones, for team management, and for customer service excellence. They work in close collaboration with the House’s General Manager.

Main responsibilities and activities

  • To implement a suitable global commercial policy in line with the Store Managers and the General Manager in order to develop the market(s), maximize sales and grow customer loyalty
  • To know the characteristics of the local market inside out (type of clientèle, competition, trends) in order to create new market share development opportunities and inform head office teams of the characteristics or trends in the market.
  • To guarantee a high level of customer service in accordance with previously defined procedures, for the entire region
  • To optimize management of stock and inventories
  • To maximize the potential of every employee in the region by supervising recruitment, the setting of targets, evaluations, training plans, support in the field, succession plans, etc., all in collaboration with the General Manager and the Human Resources Manager
  • To analyze sales performance in all stores

Roles

Thanks to their creativity, excellent mastery of visual merchandising techniques and commercial flair, Visual Merchandisers help to grow sales and guarantee respect for the Houses’ visual identity within the stores.

Main responsibilities and activities

  • To create product displays, window presentations, and establish the collections in the stores in the network
  • To carry out regular visits to the stores to ensure that visual merchandising is correctly implemented and maintained in store; to guarantee respect for the House’s presentation rules and guidelines
  • To create boards, simulations and 3D visuals; to develop communications materials (guidelines & books)
  • To help to organize product shoots, press showrooms or customer events
  • To carry out surveys and reports on the competition
  • To regularly communicate with the teams at Head Office (Merchandising & Marketing) regarding the performance of the visual merchandising in place as well as with design studios, suppliers and design agencies
  • To source manufacturers for the Visual Merchandising elements and have them produced

Role

Working within the distribution branches, and having a perfect mastery of logistics and stock management techniques, Operations Managers work in close collaboration with the House’s stores and Supply Chain department. Their role is essential in order to ensure that the stores constantly have optimum levels of stock that is most suited to their needs and the quantity restrictions for the country or region.

Main responsibilities and activities

  • To constantly and very precisely monitor and manage stores’ stock levels
  • To regularly monitor logistical analyses and reports
  • To guarantee adherence with stock management procedures, monitor stock management and make periodical inventory checks
  • To be the stores’ technical adviser for all Supply Chain issues, lending them support and expertise in the daily management of their stock and the interface tools
  • To regularly evaluate the suitability of logistics procedures according to qualitative and quantitative criteria; to list and circulate best business practices; to suggest improvements and lead change

Role

In close collaboration with the commercial management team (Area Manager, Store Manager, etc.) and Human Resources, the Retail Training Manager rolls out and leads training programs in the stores, individually coaches Sales Associates and supports managers in their work to develop the performance of their staff.

Main responsibilities and activities

  • To prepare the roll-out and guarantee the implementation of training programs in the stores (sales and service techniques, building customer loyalty, etc.)
  • To lead collective or individual in-store training sessions, and coach Sales Associates on the store floor
  • To work with Managers to evaluate areas of improvement for each employee, prepare regular evaluations, and set targets and training plans for each employee
  • To set ambitious individual targets on a qualitative and quantitative level
  • To help develop training tools