TAG Heuer Celebrates Formula 1®’s Return to Madrid
Published on 09.15.2026 • 2 MINUTES- Partnerships
- LVMH
After more than 40 years, Formula 1® returned to Madrid for the inaugural FORMULA 1 TAG HEUER GRAN PREMIO DE ESPAÑA 2026. As Title Partner of this landmark event, TAG Heuer, together with LVMH, brought a series of experiences to life to mark this historic moment.
TAG Heuer: At the Heart of the Race
As Title Partner of the Grand Prix, TAG Heuer celebrated its historic connection with Formula 1® through a program of exclusive experiences. Highlights of the weekend included the dinner hosted on the Pit Lane on Friday evening, as well as the Saturday night event at Club Métropolis, immersing TAG Heuer guests at the heart of the racing world and extending the spectacle far beyond the track.
Maison LVMH: Discovering Exceptional Craftsmanship
At the heart of the Grand Prix, Maison LVMH offered guests an immersive introduction to the savoir-faire that lies at the heart of the Group. Artisans from Louis Vuitton and TAG Heuer shared their expertise, showcasing the techniques and craftsmanship that uphold the excellence of their respective Maisons.
The art of hospitality was also celebrated, with Château d’Esclans and its Whispering Angel contributing to the hospitality experience at Maison LVMH.
A Historic First
At the inaugural Madrid Grand Prix, victory went to Kimi Antonelli of Mercedes-AMG PETRONAS F1 Team, who became the first driver to win on the new MADRING circuit.
Through TAG Heuer and Maison LVMH, the event offered a glimpse beyond the race into some of the savoir-faire that distinguish the Group: precision and fine watchmaking, craftsmanship, and the art of hospitality.
