At Guerlain, eco-design is a source of innovation for teams, challenging them to be creative and think differently about the luxury of tomorrow, placing emphasis on greater responsibility and sustainability throughout the entire product life cycle.
As part of the approach to continuing improvement, each new development is given a score from an IPE index (Indice de Performance Environnementale, calculated using software developed by the LVMH group). This score, which measures environmental impact, aims to ensure that each new development improves the House’s overall average.
Among the responsible innovations at Guerlain, the House has developed a refill for its star product: Orchidée Impériale. Available in Paris stores, it is not sold as is. Customers must bring their empty jars into the store and are then invited to enjoy an individual and exclusive ritual from a beauty advisor, such as beauty advice, a makeup application or a cup of tea. Meanwhile, behind the scenes, the jar is cleaned and the refill is inserted.
In order to cut down on resources, the size of perfume gift sets has been reduced by 15% over the last three years. This represents a saving of 35 metric tons of cardboard per year. In addition, the amount of recycled material used in all gift sets has been increased.
Lastly, communication tools are now given a second life: the tarpaulins and billboard posters used to promote La Petite Robe Noire in Paris have been transformed into it-bags, pouches and collectible notebooks, crafted by a company which employs people with disabilities. Profits from the sale of these bags and notebooks have been transferred to the Guerlain support fund, which helps to finance its selected charitable projects.