LVMH has conducted environmental audits at most of its Houses since 2002, enabling precise measurement of the contribution of logistics to its greenhouse gas emissions. This has led to a series of actions over the past two decades to deliver merchandise using methods that combine operational performance and environmental excellence, whether the transport distances are long or short. Discover several emblematic examples.
Responsible logistics for LVMH Fragrance Brands and Louis Vuitton
To minimize the environmental impact of their logistics operations LVMH Fragrance Brands systematically opt for maritime transport rather than planes. Between 2014 and 2015, the unit’s Chinese and Mexican subsidiaries reduced the tonnage of merchandise transported by air by 37%. During the same period, the average percentage of maritime vs. air transportfor the fragrance brands rose from 56.6% to 63.7%.
Like LVMH Fragrance Brands, Louis Vuitton has for many years pursued responsible logistics. The Maison’s policy was formally recognized in 2013 when it earned ISO 14001 environmental certification for its Leather Goods and Accessories supply chain, becoming the first company in the world to deploy a “green supply chain”.
Green deliveries for Guerlain, Parfums Christian Dior and Sephora
Guerlain is another global trendsetter in environmental responsibility. Since May 2014, the House has been trialing zero emissions road transport to deliver products to its 17 stores in Paris. The project is a joint initiative with Speed Distribution Logistique and Renault Trucks, which has made a 100% electric experimental delivery truck. In one year Guerlain has already eliminated seven metric tons of CO2 emissions.
Sephora is focused on green deliveries too. In France, 60% of the beauty retailer’s stores are located in city centers, making deliveries complicated due to urban traffic. The company thus teamed with Transports Deret in 2009 to implement “last kilometer” deliveries by all-electric trucks. The initiative spanned 31,000 deliveries in 2013 and is now being rolled out in China. Since August 2015, all Sephora stores in Shanghai are supplied by electric trucks, reducing greenhouse gas emissions by around 10 metric tons per year.
For its part, Parfums Christian Dior signed an agreement with the Valet transport company in summer 2015 for deliveries to its Paris points of sale using vehicles powered by natural gas. As a result, Paris customers of the House now know that products have been delivered using clean technology.