Nowness

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Nowness
Nowness

Nowness Nowness

Founded in 2010, Nowness is a video channel premiering the best in global arts and culture across art and design, fashion and beauty, music, culture, food and travel.

Creation date: 2010
CEO: Daniel Coutinho
Head office: 16, rue du Louvre, 75001 Paris - France
Website: www.nowness.com

Identity

Nowness is home to filmmakers and filmmaking, creating digital experiences in collaboration with exceptional artists, brands and cultural institutions. Since its launch, Nowness has gone on a pilgrimage to meet Karl Lagerfeld, strapped LED lights to a snowboarder, taken a 90s nostalgia trip with Chloë Sevigny, sipped champagne with David Lynch, gone home with Jean Pigozzi and danced with Jamie xx.

Nowness has won multiple awards including two Webby Awards, a Lovie Award Gold for Best Lifestyle Website and WWD Japan’s Best Fashion Media Award. Following the launch of a Chinese-language site in 2012, Nowness has initiated projects with personalities including singer Laure Shang and Vogue China Editor-In-Chief, Angelica Cheung.

In Residence © Nowness

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NOWNESS’s collaboration with Fondation Louis Vuitton saw Chicago-born dancer and jookin star Lil Buck take London-based director Andrew Margetson on a light-footed tour through the halls of the Frank Gehry-designed building—alongside masterpieces by Picasso and Matisse.

Lil Buck at Fondation Louis Vuitton © Nowness

Insights

Anna Higgs, Creative Director at Nowness © Nowness

“Nowness is the standard bearer for exceptional storytelling that captures, surprises and moves our audience. Leading the way in commissioning and curating the very best films, by working with world-class filmmakers from around the globe, we have built a channel with huge reach, influence and authority that moves beyond entertainment to shape cultural conversation and lead the way in short form filmmaking for the digital world.”

Innovation

Nowness has pioneered interactive projects including Mine All Mine, a ground-breaking, motion-touch short film and a glimpse at the future of shop-enabled online video that won Best Visual Effects at the 2014 Berlin Fashion Film Festival. Directed by the film duo Tell No One, a troupe of contemporary dancers from London’s Sadler’s Wells engage in an elegant game of chase set in an empty school gymnasium. Styled in labels such as Louis Vuitton, Kenzo and Bottega Veneta, the dancers animate the clothes in an innovative way with the filmmakers utilizing interactive, motion-touch technology that allowed viewers to purchase all the looks featured by directly clicking on the pieces.

Mine All Mine © Nowness

Outlook

After its launch in 2010, Nowness quickly established itself at the forefront of digital storytelling, playing host to some of the most influential and exciting names in arts and culture. With the launch of a Chinese-language version in 2012, video subtitles in nine languages, and a major redesign in 2014, Nowness has evolved into an award-winning global video channel and a powerful media brand attracting an engaged audience of enthusiasts and industry leaders. Through strategic partnerships, such as dedicated video channels aboard Air France and Condé Nast Italy’s video platform, CN Live, Nowness will continue to expand beyond the website.

Key figures

  • 1.5 MILLION+ FOLLOWERS ON SOCIAL MEDIA
  • 4,500,000 VIDEO VIEWS PER MONTH
  • 1,300,000+ VISITS PER MONTH