Parfums Christian Dior
Parfums Christian Dior
The spirit of Dior is reflected in each of the House's products and in the care taken at every stage of their production, from Grasse to Paris, to the Dior Gardens.
Creation date: 1947
CEO: Véronique Courtois
Head office: 33 avenue Hoche, 75008 Paris - France
Website: www.dior.com
Identity
Christian Dior described himself as a fashion and perfume designer. The House of Dior, founded in 1946, changed the face of ladies’ style forever when its New Look was unveiled in the halls of 30 Avenue Montaigne on February 12, 1947. The revolutionary look was accompanied by a fragrance, Miss Dior, the finishing touch designed to “leave a trail of desire in a woman’s wake”. This timeless perfume was the first fragrance created by a visionary brand which invented the concept of global beauty with its Rouge Dior and subsequent cosmetic lines.
The current-day trustees of this legendary expertise – Francis Kurkdjian, Perfume Creation Director, and Peter Philips, Creative and Image Director for Dior Makeup – are the heirs to Christian Dior’s perfectionism. The worldwide renown of the House’s creations is partly down to its seductive muses, including Charlize Theron, Natalie Portman and Robert Pattinson.
Icon
An absolute classic in the world of fine perfumery, J’adore expresses all the sensual intensity and solar energy of a Dior woman. Its signature floral scent celebrates the expressiveness of Damask Rose and Tunisian Orange Blossom, enhanced by heady notes of Comoros Ylang-Ylang. J'adore embodies the couturier-perfumer’s dream of harmony.
Savoir-faire
Since it was founded, the House of Parfums Christian Dior has always demonstrated intense creativity combined with expert savoir-faire. As such, the area around Grasse, loved so dearly by Christian Dior, is still today more than ever a precious terroir for the composition of Dior fragrances. Benefiting from a unique geographical location, the cradle of flowers for perfumery produces truly exceptional blooms. Partnerships have been established in the area with devoted growers, whose May Rose and Grandiflorum Jasmine harvests are exclusively set aside for some of the House’s fragrances. Some of these include Les Extraits, whose olfactory beauty is also accompanied by rare glass-making craftsmanship. The savoir-faire of the Dames d’Atelier Dior is an invaluable treasure and includes dexterity and ancestral traditions such as the art of baudruchage which is handed down from generation to generation.
Insights
“It is a great honor for me to join Parfums Christian Dior, a Maison with an inspiring history and a resolutely future-facing creative spirit. I am delighted to be able to contribute my vision through by fragrance creations.”
“It’s a great pleasure and honor to be part of the House of Dior. Being able to surprise our beauty loving audience with creativity and innovation is the most rewarding experience. Together with our excellent teams we keep on working daily towards a future filled with beauty.”
Outlook
Innovation and a constant quest for performance figure at the heart of Parfums Christian Dior’s DNA. LVMH Recherche has created Hélios, a new R&D center for Parfums Christian Dior and other LVMH Perfumes & Cosmetics Maisons. This world-class facility enables them to develop their activities under exceptional conditions and pursue ambitious scientific research programs. Located in the heart of Cosmetic Valley, the French competitiveness cluster near Orléans, Hélios supports the Parfums Christian Dior production site in Saint Jean de Braye. Hélios’ six buildings span 18,000 square meters, including 7,100 square meters of labs. LVMH Recherche has a staff of 500 people at five sites around the world, including around 400 at Hélios. They include leading experts and scientists in over 20 highly specialized fields. Groundbreaking products such as Diorskin Nude foundation and the Capture skincare line are continually being developed and improved at this unparalleled center.
Key figures
- 6 milions of jasmine flowers from Grasse to obtain one single kilogram of Absolu for j'adore l'Or
- 14,678 employees worldwide
- 30 avenue Montaigne. It was at this legendary address that the first Dior fragrance, Miss Dior, was created in 1947
Parfums Christian Dior on social media
- Looking the part. Director Christopher Nolan attends the world Paris premiere of @OppenheimerFilm dressed in a Dior… twitter.com/i/web/status/1…
- As #DiorAW23 by Maria Grazia Chiuri crosses the globe to be revealed in the repeat show in Shenzhen, Liu Yuxin, Dio… twitter.com/i/web/status/1…
- Ahead of the repeat show for #DiorAW23 by Maria Grazia Chiuri - taking place in Shenzhen, China, at 9pm CST today -… twitter.com/i/web/status/1…