Inaugurated in 2011,
The Journées Particulières is an event which showcases the range of savoir faire and trades of each LVMH Group House.
This world-exclusive event celebrates artisanal excellence as it is passed down from generation to generation, and our Houses’ unique heritage.
The Journées Particulières represent the generosity
of our Houses’ highly diverse designers, artisans and talents who are always willing to share the force that unites them: a creative passion for their art and the quest for perfectly created, outstanding products and experiences. An invitation to discover unique, architectural and cultural heritage, and savoir faire which combines innovation and tradition.
Berluti Managing Director
Chairman of Loro Piana
Founder of the Journées Particulières
Historical and culturalHERITAGE
The Journées Particulières are characterized by the discovery of heritage and savoir faire. You will be able to stroll freely, or as part of a guided tour, through historical estates and mansions, , salons, wine cellars, workshops and boutiques to view exhibitions and attend conferences and demonstrations.
All our artisans will share the history and secrets of each House with the public: bootmakers, designers, watchmakers, jewellery makers, cellar masters and malletiers, etc.
An experienceTO BE SHARED
Each venue will offer a unique and original tour, organised by the host House. The event has been designed to ensure a sensory and immersive experience for visitors with a wide range of do-it-yourself workshops run by artisans, and exclusive master classes with LVMH Group experts, designers and key art figures. The programme is packed with the unexpected: performances, film screenings, the discovery of secret places, unexpected encounters and exclusive workshops, …
2018 has been proclaimed European Year for Cultural Heritage by the European Union.
LVMH’s Journées Particulières are part of this celebration of European cultural heritage which aims to encourage best practices for heritage preservation and promote its expertise to a widespread, and diverse, public.