24S presents “Parisian Playground” in collaboration with LVMH Prize winners

Selective retailing


24S, the Parisian luxury fashion e-commerce destination, is teaming up for the sixth year running with the LVMH Prize, featuring an exclusive capsule collection to celebrate the new generation of designers. Revealed on May 2nd, the collection has been created with the three winners of the 2023 edition, Satoshi Kuwata of Setchu, Julie Pelipas of Bettter, and Luca Magliano of the eponymous Magliano label. Their three hybrid silhouettes reflect the DNA of the Parisian pure player.  

Sports and fashion come together in 2024. The Parisian Playground capsule is inspired by this spirit, melding sportswear and elegance across 12 pieces in a tribute to the hectic lifestyle of Parisians, always in a rush…and always looking chic. 

The 12 “Parisian Playground” pieces span a complete range. Satoshi Kuwata presents four pieces for a woman’s silhouette that is personalized thanks to zippers. For her Bettter label, Julie Pelipas unveils a look with sportswear accents comprising two pieces, a dark blazer paired with a hybrid windbreaker in versatile grey, plus vibrant neon yellow accents, over track pants highlighted by matching yellow stripes.  Luca Magliano revealed his vision for a Parisian wardrobe in six elegant pieces, creating a deep blue silhouette that channels streetstyle codes.