Baselworld 2018: Bulgari celebrates 100 years of jewelry watchmaking and sets a new world record

Watches & Jewelry


Bulgari celebrates 100 years of jewelry watchmaking in 2018. To mark the occasion, the Roman jeweler has fused its Lucea watch line and the iconic Tubogas bracelet with five new models unveiled at Baselworld during a stellar event attended by many friends of the Maison. For men, Bulgari presents the Octo Finissimo Tourbillon Automatic and claims a fourth world record with a thickness of just avec 3.95 mm.

Launched in 2014, the Lucea watch collection continues to grow with five new models, the first major design evolution for the line. To celebrate this innovation Bulgari invited the actress and face of the Lucea campaign Shu Qi to present the model during a press conference at Baselworld.

For the first time, the Lucea watch is paired with the Tubogas bracelet for exquisite everyday comfort on the wrist. Bringing a touch of modernity to the line, the Tubogas is formed by long bands of gold or steel that interlock to completely conceal the inner structure of the bracelet. The stainless steel version, available in 28 mm and 33 mm sizes, has a dramatic black lacquer dial. The collection also features a 33 mm rose gold interpretation resplendent with diamonds around the bezel and decorating the bracelet.

Bulgari Lucea Tubogas / © Bulgari

In the men’s category, Bulgari once again redefines the frontiers of Haute Horlogerie. At 3.95 mm, the Octo Finissimo Tourbillon Automatique sets a new world record for thinness.

Bulgari Octo Finissimo Tourbillon Automatic / © Bulgari

To achieve this degree of slenderness Bulgari worked from the Finissimo Tourbillon movement launched in 2014, incorporating a flying tourbillion equipped with a ball bearing system. An opening on the back of the watch depicts the stylized motif adorning the entrance of the Bulgari boutique on Via Condotti in Rome, revealing the tourbillon and the oscillating weight in action.

With the Octo Finissimo Pink Gold, Bulgari proposes its iconic model for men in a rose gold that further elevates the extreme modernity of the watch. This model is designed for both men and women, as shown by Bulgari muse Laura Harrier, who modeled the timepiece at the press conference.