Cultural Olympiad of Paris 2024: a program that bridges the arts, sports and the Olympic values spotlighting the engagement of our Maisons



As a premium Partner of Paris 2024, LVMH is making an active contribution to the cultural resonance of these Olympic and Paralympic Games, organizing a unique agenda of artistic events as part of the Cultural Olympiad. Throughout the summer, LVMH will present a compelling program that bridges the arts, sports and the Olympic values, spotlighting the engagement of Berluti, Dior, Guerlain, Louis Vuitton, La Samaritaine and the Fondation Louis Vuitton. 

Guerlain presents “OR NORME”, an art exhibition celebrating gold, the precious metal that inspires athletes and sparks dreams the world over.  

The Olympic & Paralympic Games Paris 2024 bring Guerlain a special opportunity to celebrate gold, the precious metal that inspires athletes and sparks dreams the world over. Gold has exerted an irrepressible fascination throughout the ages, transcending its physical nature to become a universal symbol of value and excellence. Gold has been intimately linked to the history of Guerlain and its products, from the first Bee bottle created in 1853, to contemporary interpretations. 

Curated by Jean-Luc Monterosso and Benoît Baume, the OR NORME exhibition features works by 16 artists who explore the dreamlike dimensions of gold through various mediums and interpretations: They include Carolle Benitah, Paul Cupido, Harald Gottschalk, Graphset and Amandine Besacier, Morvarid K, Yves Klein, Enzo Lefort, Cédric Matet, Pedro Motta, Isabel Muñoz, Martin Parr, Pierre and Gilles, Georges Rousse, Rodolphe von Gombergh, Wiktoria Wojciechowska and Sophie Zénon. From Carolle Benitah’s gold inlay and gold leaf in works by Georges Rousse and Yves Klein, to Martin Parr’s ironic gold bars, gold is interpreted in a variety of poetic and contemporary forms.  

Guerlain also commissioned two original works for the event: a unique print on glass and 24-carat gold by Spanish photographer Isabel Muñoz, and an innovative optical experience by the creative duo Graphset and Amandine Besacier. Illuminated in golden hues, the exhibition is a moving panorama of the history of photography that showcases the exceptional artistic and esthetic heritage of Maison Guerlain.  

Discover the exhibition between June 6 and September 12 at 68 avenue des Champs-Elysées in Paris 


Samaritaine Paris celebrates the Paris 2024 Olympics adventure 

With France already abuzz with excitement as the Olympic and Paralympic Games Paris 2024 draw near, Samaritaine is celebrating the sheer fun and playful inspiration of sports, creating a giant podium.  

Three exhibitions are set for the Olympic and Paralympic Games Paris 2024, beginning with “Légendes Mondiales du Sport” (Global Sporting Legends), retracing memorable moments from a century of sports history through more than 100 iconic and unique items that belonged to champions.  

The second exhibition features women in sports with “Domestic Games, Les Femmes à l’Epreuve” (Domestic Games, Women Take the Lead). Installations by Camille Menart examine the feminine condition in international sports competitions. 

Finally, the third exhibition at Samaritaine invites Fisheye, which has curated a display of photos by Enzo Lefort, a member of the French foil fencing team and LVMH Group ambassador, who shares an insider’s look at sports and high-level competition. 

The three exhibitions open at Samaritaine Paris on May 16, 2024. 


Berluti and  Mathieu Forget present exhibition  “L’Élégance Française en Mouvement”  

As part of the  Paris 2024 Cultural Olympiad, Maison Berluti, which designed the Team France uniforms for the Opening Ceremonies of the Olympic and Paralympic Games Paris 2024, is presenting an exhibition with artist Mathieu Forget, known for his movement art, notably stunning “levitation” self-portraits. An accomplished athlete himself, Mathieu Forget has a deep passion for sports, the Olympic Games and the values embodied by the Olympic spirit, an indefatigable alliance of excellence and respect for others. 

His 16 photos feature a game of mirrors between athletes, their training environment and distinctive cultural locations. Constantly seeking an unconventional approach, just like the photos of his gravity-defying jumps in which he appears to be levitating, Mathieu Forget captures athletes in their element while creating a vanishing point. The images in the series center on this approach, celebrating “French elegance in movement”.   

Echoing the Team France uniforms for the Opening Ceremonies of the Olympic and Paralympic Games Paris 2024, which will highlight a diversity of bodies sculpted by the practices of very different sports, Mathieu Forget’s photos are a tribute to sports and their powerful aesthetic dimension.  

The photos will be on display at the Berluti boutique at 9 Rue du Faubourg Saint Honoré from June 1 to September 9, throughout the Olympic and Paralympic Games Paris 2024.