© Gwenn Dubourthoumieu
On last April 17, nearly 200 apprentices from the class of 2018-2019 of the LVMH Institut des Métiers d’Excellence from France and Switzerland came together at Le Bon Marché in Paris for a Master Class, including a series of special tours. The apprentices were then welcomed to LVMH Group headquarters on Avenue Montaigne, where they presented their creations inspired by the iconic department store.
The Global Master Class of the LVMH Institut des Métiers d’Excellence kicked off on April 16 with a cocktail reception at Le Bon Marché, attended by Patrice Wagner, CEO of Le Bon Marché, and Florence Rambaud, Director of the LVMH Institut des Métiers d’Excellence. Apprentices in the class of 2018/2019 had a full agenda of tours through the department store and workshops.
Their itinerary spanned the wine cellar, the Topager gardens on the rooftop of Le Bon Marché, as well as a firsthand look at the Geek Mais Chic exhibition. The 184 apprentices represented ten different training tracks – draping and tailoring couture, leather goods, jewelry, watchmaking, vineyards and winemaking, culinary arts, design and retail – and eight partner schools (the Institut Français de la Mode, École Duperré – Sorbonne Nouvelle, Les Compagnons du Devoir et du Tour de France, the Haute École de Joaillerie, EMASUP, Avize Viti Campus, EIML Paris and the Centre Européen des Professions Culinaires).
During the day they took part in workshops led by teams from Le Bon Marché. During the Notify workshop, the students applied the expertise they had acquired during their training to personalize denim. There were also culinary workshops at La Table, the restaurant in La Grande Épicerie de Paris, and discussions with Emmanuel Petit, Manager of La Cave du Bon Marché.
Following this immersion, participants were welcomed to LVMH headquarters on Avenue Montaigne, where they presented their creations inspired by the architecture and spaces in Le Bon Marché.