Created in 2011, Paradis Impérial is the work of several generations of Master Blenders. A quest for excellence and extreme precision in selecting eaux-de-vie with ultimate finesse define the essence of this unique blend. In any given harvest, only a very limited number of eaux-de-vie may be deemed worthy of one day entering this blend, on average just ten out of 10,000. Now this quest has been magnified in an art installation by the art collective Marshmallow Laser Feast, created in the heart of the Founder’s Cellar, where the Maison keeps its rarest eaux-de-vie.
The Founder’s Cellar is a “paradise” where Hennessy preserves its rarest and most precious eaux-de-vie, the starting point for the quest by the Master Blender and the Paradis Impérial cognac. This blend embodies the art of selection that has been passed on over eight generations of Master Blenders from the Fillioux family. Their role is to identify the potential of finesse in an eau-de-vie, and then guide it to its apogee of elegance, the precise moment when it is ready to be part of a Paradis Impérial blend.
Among all the eaux-de-vie from a given harvest, the Tasting Committee finds this finesse potential required for Paradis Impérial in only a precious few. In any given harvest, only a very limited number of eaux-de-vie may be deemed worthy of one day entering this blend, on average just ten out of 10,000. A cognac of rare subtlety and precision, Paradis Impérial is the fruit of a never-ending quest for excellence over time, embodying the precision required to select the eaux-de-vie. This is not simply a science, it is truly an art…
In homage to the art of precise selection and the Master Blender’s quest for excellence, Marshmallow Laser Feast has created an art installation placed in the Founder’s Cellar. A large metallic structure features hundreds of acrylic crystals that symbolize Hennessy’s eaux-de-vie. In the center, a robot with a light beam – like an extension of the Master Blender – focuses on the crystals, projecting an image on the walls of the cellar. Innovative technologies combined with a poetic soundscape create a magical immersive experience. The installation has joined the Hennessy heritage, offering an experience reserved to the Maison’s special guests.
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