Tiffany & Co. unveils renovated Ginza flagship store in Tokyo

Watches & Jewelry


Following the reopening of its iconic Fifth Avenue store in New York, Tiffany & Co. brings “The Landmark” concept to Japan. Originally opened in 1972, the Ginza store in Tokyo was Tiffany’s third flagship located outside the United States. After relocating in 1996, the  flagship was renovated in 2008. Fifteen years later, the building with an iconic façade designed by Japanese architect Kengo Kuma  embarks on a new chapter in its history.

The world of Tiffany & Co. unfolds over nearly 890 square meters, with gentle curving details and soft colors that create a warm and refined environment. Exceptional artworks are featured alongside the House’s iconic collections, as well as a new diamond vitrine design concept that immerses visitors in the refined world of Tiffany & Co. The first floor showcases iconic collections including Tiffany T, Tiffany Hardwear and Tiffany Lock. It also includes a space dedicated to the Elsa Peretti® collections, paying homage to the legendary designer who joined Tiffany & Co. in 1974 and enthralled the world with her organic and sensual designs. Her aesthetic is echoed in the design of the space as well, including furnishings in a cork material based on her famous Bean design.

On the second floor, clients can discover Tiffany’s iconic Love & Engagement collection, including the Tiffany® Setting that founder Charles Lewis Tiffany introduced in 1886. This unique six-prong setting lifts the diamond, pioneering the modern engagement ring. An exceptional selection of Tiffany High Jewelry creations is also showcased in a space that honors the legendary creativity of designer Jean Schlumberger. One of the most gifted artists of the 20th century, he joined Tiffany in 1956 and marked the history of the jeweler. His indelible Bird on a Rock brooch remains one of Tiffany & Co.’s most exceptional creations. A private salon has been redesigned as a luxurious living room where guests can enjoy a magical interlude.

The grand opening of the much-awaited Tiffany & Co. Omotesandō store in Tokyo is set for early September 2023.