The world of spirits is captivating. And Claire Smith-Warner is more passionate about it than most. Claire has a passion and tenacity that have always guided her and which she shares with Moët Hennessy... to make the difference.
“Passion drives us on. When I was a student, it was the passion I discovered in the hospitality industry that attracted me after completing my law degree. In 2002, I discovered Belvedere in a small bar in Kentucky, and later, at a tasting in London organized by Moët Hennessy, I rediscovered this incredible vodka. I would later become its Ambassador. The post didn’t exist at the time – my motivation was rewarded and it was created for me. It was what guided me still as we developed the House in Great Britain, in Europe, and now in New York. Working alongside our fantastic team at Polmos Żyrardów Poland, I am now fortunate enough to head up spirit creation at Belvedere Vodka.
Passion engages us. Grabbing our customers’ interest, introducing them to the brand, exciting them and surprising them all demand new creations and recipes, tastings, innovation… So I work hand-in-hand with our sales and marketing departments, our distillery, and even with our agricultural partners. See, for example, the teamwork put in to develop Belvedere Vodka Unfiltered, the first reinterpretation of our original creation.
Passion creates enthusiasm. In my team members and my colleagues, of course, but also in my managers. They’ve been there every step of the way as I’ve realized my ambitions. Authenticity and goodwill are in Moët Hennessy’s DNA.
Currently, I am Director of Spirits Education within the Wine & Spirits division at LVMH, Moët Hennessy. Without passion, I would certainly not have had the career I’ve had. But, nor would it have been possible without the support of Belvedere Vodka!”