Daniel Coutinho has already had several different professional lives, taking him from Brazil to France, with stops in Spain, Portugal and Japan. He currently heads one of the youngest companies of the LVMH group.
“My career itinerary has been somewhat atypical, as well as extremely varied! After studying business at FGV in Sao Paulo, I began my career in Brazil working in finance, before heading to Europe. After gaining experience in marketing and consulting, and discovering Spain, Portugal and France – plus a stint Japan – I returned to school and got an MBA from INSEAD. After my degree I joined the LVMH Strategy Department, where I discovered the luxury industry, a world that was totally new to me. My role gave me a chance to work on a daily basis with executives from both the Group and its different Houses.
Three years later, at the beginning 2013, I was given responsibility for developing the Group’s youngest brand, Nowness. Founded in 2010, this online video platform nurtures a distinctive savoir-faire that melds the digital world with high-end culture, covering everything from art and design to haute cuisine and travel. Our daily challenge is to screen inspiring films centered on rare and trending subjects, always on the cutting edge of innovation.
Nowness has become the leading online platform for “cultural storytelling”, and my top priority today is to develop our global brand recognition. I split my time between Paris, where we have our administrative headquarters, and London, which is home to our creative team, driving a strategy that has proven effective: Nowness already counts more than 600,000 unique visitors and an average of 4.5 million videos viewed each month.
In my position at the helm of a start-up that’s part of a major group, promoting an entrepreneurial spirit is an essential part of my role. Whether in terms of technology or behavior, the rules change very quickly in the digital world, so I really have to keep current with everything that’s happening around us in order to respond instantly and guarantee that our audience continually enjoys an exceptional experience. My objective is ambitious: make Nowness the ‘must-see’ video channel.”