Fabien Mapelli

Retail Performance Manager, Chaumet

Fabien Mapelli opted to apply his skills to retail performance early in his career, learning the basics at Louis Vuitton. He recognized the scope of this job during his time at Le Bon Marché Rive Gauche, drawing on experience at both companies in his current role at Chaumet.

“I’m curious by nature and I think curiosity has guided my choices, starting with my studies. In addition to my degree from Audencia Business School, I completed two masters’ programs, one in International Business in Rio de Janeiro and another in Rome in Luxury and Fashion Management. After beginning my career in human resources, I turned to retail, which is the ultimate objective of a business strategy, since retail sales depends on every other link in the chain upstream. In 2010 I joined Louis Vuitton as retail performance project manager, discovering an amazingly dynamic and open company with a strong culture of listening. For over three years I learned all the different applications and processes involved. Then it was time to apply my skills and experience on the front lines. 

In late 2013 Le Bon Marché Rive Gauche gave me a position as Retail Manager for men’s fashion. I led a selective retailing team of 15 sales advisors for 70 different brands, discovering an entirely new domain. Between managing teams, guaranteeing customer satisfaction and analyzing sales figures I learned a tremendous amount.

Since January 2016 I’ve been Retail Performance Manager at Chaumet. I’m responsible for finding useful solutions to heighten the appeal of the Maison in our stores, both in France and around the world. I work closely with all the different divisions at Chaumet. At Place Vendôme in Paris, for example, transforming our pop-up museum into a concept store dedicated to weddings involved everyone – top management, architecture, marketing, human resources, logistics, etc. – to address all the different facets of the customer journey and experience, optimizing space, training teams and more. In this context, proposing solutions involves always taking a positive approach and demonstrating both agility and enthusiasm, which is key to the entrepreneurial spirit that has always been a pillar of the LVMH Group.”