From Parfums Christian Dior headquarters in Paris, Véronique Courtois orchestrates the development of House’s creations, spanning everything from the products to online and offline advertising, as well as the celebrity faces of the campaigns.
“After gaining initial experience in the perfume industry, I joined LVMH in 2000 as Guerlain Operational Marketing Manager for France. I then joined Dior Couture as Operational Marketing Director before being named as Brand General Manager of Parfums Christian Dior in 2012.
Working at LVMH has allowed me to gain insights into a vast array of different areas and learn to understand the exacting expectations of a Group that continually encourages us to build our careers and to excel. Excellence is absolutely everywhere, in all our métiers, from the exquisite needlework of seamstresses at Dior Couture, to the matchless handiwork of the ‘dames de tables’ who decorate Guerlain perfume bottles.
Excellence also informs our creativity, inspired by the roots of our House. J’Adore is a perfect example. When it was launched in 1999, this floral, ultra-feminine fragrance went against current trends, while at the same time expressing the core values set out by Monsieur Dior. The J’Adore bottle has proved a worthy heir to the amphora, one of the emblems of the House, and the name of the fragrance, J’Adore, can be pronounced in any language — just like Dior!
The successful trajectory of the fragrance has never ceased. This is just one example of how ‘the Future of Tradition’ is a vibrant concept that’s perfectly in phase with our definition of luxury. Working at Dior Couture for two years and now as Brand General Manager of Parfums Christian Dior, I’ve discovered the exceptional and richly inspiring story of Christian Dior and what a true genius and visionary creator he was. Today I find the same high expectations and excellence that have always inspired Dior, allied with tremendous creative freedom. This combination of rules and creativity really motivates me. Because as Monsieur Dior himself said, ‘Without the discipline of rules, there is no creative freedom.’”