With a passion for perfumes, Zoé Layous Dit Chicoy joined the LVMH Group in 2015. Working first at Kenzo Parfums and then Bulgari she sharpened her marketing competencies while developing her creative and leadership skills.
“Luxury inspires both admiration and dreams. Behind the wonder there’s a permanent quest for excellence and innovation, values I try to express in my day-to-day work.
After earning my degree in economics from Paris-Sorbonne I attended the Skema Business School in 2012. I chose a double program, a Master in International Business as well as a Master in Luxury and Fashion Management. During my gap year I completed two internships, one in fashion, another in fragrances, which was really a revelation. I saw that the world of perfume offers infinite possibilities for marketing teams and I made up my mind that this was the métier for me.
In 2015 I joined Kenzo Parfums as assistant product manager for the Kenzo Homme and Totem lines. I contributed to marketing for new products in the lines, as well as limited editions, I helped prepare graphic standards and did market studies. The creative momentum of the Maison was tremendously inspiring and at the same time I was able to develop my analysis skills.
Since 2016 I’ve been applying my skills as Fragrance Product Manager at Bulgari. The decision to change was motivated both by Bulgari’s bold creativity in proposing unexpected associations, along with a chance to take on broader responsibilities. Based in Neuchâtel in Switzerland, I’m responsible mainly for the Man, Aqua and Eau Parfumée lines, from concept to marketing. This spans the launch strategy, concept development, storytelling, as well as project management and follow-up. So I work in a wide range of areas with all the different teams involved – creative, purchasing, trade marketing, training, sales, etc. There’s also a substantial international component since we target all the markets where Bulgari is present. All of this makes creativity, agility and flexibility essential. The fundamental challenge remains leveraging innovation to achieve excellence.”