Area Manager - East Midlands

  • Company: Parfums Christian Dior UK
  • Location: United Kingdom
  • Business group: Perfumes & Cosmetics
  • Contract type: Temporary Job
  • Function: Retail
  • Experience required: Minimum 2 years
  • Reference No.: PCD15470
  • Date of publication: 2018.06.27


Area Manager

LOCATION: East Midlands
DIRECT REPORTS: Business and Account Managers


Deliver and exceed retail sales targets through the recruitment, development and retention of high performing teams. Consistently act as a brand ambassador to ensure effective communication of the brand values internally and externally through strong relationships with our retail partners.


>  Manage the consultant counters in the area
>  Set retail sales, staffing, stock and productivity targets by counter that deliver the company's budgetary requirements.
>  Review regularly the performance, opportunities and challenges in individual stores (and across the region) to ensure an appropriate business strategy is applied.
>  Recruit a strong team in each counter and in particular to recruit strong Account Managers who can manage their own business; take a proactive approach to recruiting new retail talent and addressing performance issues within the team (around 40 consultants in 17 counters).
>  Motivate and empower the team to exceed retail, launch, productivity, and CRM targets employing the Brand Coaching methods.
>  Take ownership of the development of your team through the annual appraisal process; use the resources of education development accordingly.
>  Ensure all recruitment, performance management and disciplinary activity follows the guidelines set.
>  Ensure all counters adhere to the company art of selling, merchandising guidelines and personal grooming standards, and implement all counter management guidelines and tools.
>  Manage the relationship with local store management to ensure they are 100% clear on the annual plan in the store, our objectives, strategy and tactics; work with team in store to identify local opportunities to further the success of the brand.
>  Take responsibility for timely reporting from the store teams, ie. Web reporting, pos lite and driving compliancy.
>  Build and maintain effective working relationships with Head Office team members



>  At least 3 years' experience in a management role
>  Good understanding of retail principles and practices
>  Experience within the retail market, ideally in the South Yorkshire and Lincolnshire area
>  Personal affinity with the brand and the category

Key Leadership / Managerial Competencies
>  Results driven
>  Proven management experience in a fast paced environment
>  Capability to build effective teams
>  Understands the importance of delegation to direct reports
>  Ability to be both proactive and reactive as required

Technical skills
>  Proven negotiation and influencing skills to recruit people and secure space in store for activity as required
>  Strong communication skills - ability to set targets, communicate and review performance vs expectations with your team
>  Competent IT skills (Lotus Notes and MS Office)
>  Strong organisation skills

Criteria for performance evaluation :
>  Achievement of net and retail targets, and market share growth in area
>  Development of and retention of team


Perfumes & Cosmetics

A major player in the perfumes, make-up and skincare markets, the Perfumes & Cosmetics division groups together major historic Houses as well as young brands with strong potential.

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