- Develop Guerlain Export Business in Area (Caribbean islands)
- Gain Market share in each country and regional level, Increase profitability per account and regional level
- Contributes to increase qualitative NS & Sell-out & brand profitability of agent thanks to: -Motivation retailers (owners, buyers etc) -Identification of opportunities to develop the business and grow faster than competition -Motivation of BC -Inventory control -Maintaining Prime Image
- Collects, analyses and exploits data in order to improve management decision and contribute to the commercial orientations
SALES & PROFIT:
- Full P&L Responsibility, Preparation of the Budgets per account
- Follow up of WHS &Sell-out & inventories for analysis and proper re-order of basics by line and by client
- Forecasts new campaign by client by reference according to historical sales and product potential
- Follow up payments and DSO Business Plan analysis and update
- A&P budget follow-up and monitoring. Overinvestment negotiation
- Productivity analysis : door and BC productivity, Agent P&L to be studied
QUALIFICATIONS & SKILLS:
- Negotiation skills: sell-in, sell-out, spaces, terms
- Excellent understanding of Retail
- Financial agility: P&L, Business Plan
- Ability to handle and motivate people
- Self -disciplined, sense of organization and analysis skills.
- Excellent communication skills, oral and written.
- Business oriented, results driven
- Ability to adapt to changes and different cultures
- Languages: English and Spanish required; French and Portuguese a plus
MARKET SHARE GAIN:
- Negotiation of space and positioning, personalization.
- Negotiation of Marketing Strategy previously coordinated with Marketing
- Preparation of the retailer's trade plans
- Negotiations and execution of strong animation plans with retailers (HPPs, SPPs)
- Define and execute training plan with Regional Trainer in order to ensure that BAs are well trained on novelties and basics.
- Develops Sales & Market share per door
- Recommends BA's incentives programs
- Follow up implementation of merchandising instructions
- Analysis of the profitability of each account in order to propose smart investment supports.
- Establishes sales & expenses budget per account.
- Insures payment by the clients in the given credit terms
- Contributes to P&L profitability by account