Area Manager

  • Company: Kendo
  • Location: United Kingdom
  • Business group: Perfumes & Cosmetics
  • Contract type: Permanent Job
  • Function: Retail
  • Experience required: Minimum 2 years
  • Reference No.: KEND00078
  • Date of publication: 2019.02.05

Position

POSITION SUMMARY

The Area Sales Manager is responsible for driving retail sales, store teams achievement of education KPIs and supporting key brand strategies for all brands within the KENDO portfolio throughout the Midlands and North of England area. The AM will work to develop and grow the KENDO business through practical "hands-on" management, coaching and development and motivation of the retail artistry teams within their territory, ensuring that their team is continually educated and skilled on all core collections, new product launches, store promotions and event initiatives. This position will leverage market knowledge and build strong relationships with Store management to maintain excellent client service with key retail partners.

POSITION SUMMARY

The Area Sales Manager is responsible for driving retail sales, store teams achievement of education KPIs and supporting key brand strategies for all brands within the KENDO portfolio throughout the Midlands and North of England area. The AM will work to develop and grow the KENDO business through practical "hands-on" management, coaching and development and motivation of the retail artistry teams within their territory, ensuring that their team is continually educated and skilled on all core collections, new product launches, store promotions and event initiatives. This position will leverage market knowledge and build strong relationships with Store management to maintain excellent client service with key retail partners.

POSITION RESPONSIBILITIES

Driving Sales:

  • Responsible for driving sales in territory, building relationships with counter and store management, optimizing in-store merchandising, brand presentation and inventory focus
  • Understand opportunities within territory and strategize with Sales Manager to develop business plans for stores to increase sales, planning special events to support brand marketing calendar as needed
  • Drive and exceed territory sales goals by leading by example and role modeling selling behaviors, techniques and training in-store, through coaching and development.
  • Identify potential inventory issues and oversee visual merchandising standards during store visits

 Education and Training:

  • Hire, onboard, and manage retail teams to drive sales to support KENDO brand portfolio and products
  • Coordinating with Sales and Education department to book new starters on training
  • Ensuring all new starters successfully complete their induction programme ahead of their 3-month probationary period
  • Work with Business/Counter Managers to develop a programme of ongoing events to support brand marketing calendar, drive sales and track retail sales against goal
  • Through partnership with Sales Manager, implement weekly conference calls and monthly counter manager meetings with CM's and quarterly area-specific cluster trainings and store-level events

 Team Development

  • Coach and develop direct reports to generate sales through training and sales support in-store
  • Developing talent and capabilities of retail teams through 1-1 engagement and regular coaching sessions
  • Maximize team selling effectiveness through consistent in-market visits, leading by example and consistent recognition and feedback
  • Ensure that team has a high level of artistry and skincare education
  • Collaborate with Regional peers to develop best practices and drive team performance
  • Implement PCR annual development programme with retail teams and agree scoring for review with Sales Manager

 


Profile

POSITION REQUIREMENTS

>  Experience as an Area Manager, SEE or Regional Manager
>  Intermediate Microsoft Office skills, including PowerPoint, Word, Excel & Outlook
>  Exceptional communication skills (presentation/verbal/written)
>  Self-motivated, results oriented, creative thinker
>  Proven Leader with flexibility and ability to function in a fast paced environment
>  Must have proof of current and valid driver's license

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Perfumes & Cosmetics

A major player in the perfumes, make-up and skincare markets, the Perfumes & Cosmetics division groups together major historic Houses as well as young brands with strong potential.

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