Area Manager - North

  • Company: Acqua Di Parma UK
  • Location: United Kingdom
  • Business group: Perfumes & Cosmetics
  • Contract type: Temporary Job
  • Function: Retail
  • Experience required: Minimum 5 years
  • Reference No.: ADPA00162
  • Date of publication: 2018.09.23




  • To deliver budgeted wholesale and retail sales in all accounts through motivating store team to promote Acqua di Parma and through recruiting, retaining and developing a best in class counter team population in Consultant doors
  • To build and maintain strong relationships with store management and store employed beauty advisors to achieve targets as set in line with company objectives
  • To act as a brand ambassador and ensure effective communication of brand values both internally and externally





Achieve gross sales targets, including specific launch objectives for independent stores

Ensure the correct level of stocks and the right assortment of both new products and basic range are in store

Assist in forecasting sales and risk assessment


  • Prepare, implement and monitor a business plan for all doors to achieve retail targets including specific targets for key launches and sites
  • Implement launch strategy in line with marketing plans, negotiating sites and promotional activity at store level where appropriate
  • Assist in allocation of permanent and temporary staffing budgets
  • Review distribution recommending store openings and closures
  • Assist in reviewing classification of Acqua di Parma accounts, ensuring investment is targeted to high potential/high performance stores
  • Identify space and location opportunities and negotiate locally when possible or recommend optimisation to Key Account Executive and Head of Sales
  • Ensure store management and store employed Beauty Advisers are fully aware of the Acqua di Parma Marketing Plan and are maximising on new launches/events at store level while respecting brand values Consultant Door
  • Manage and develop a Beauty Consultant
  • Set retail sales, stock and productivity targets by counter that deliver the company's budgetary requirements
  • Motivate and empower the consultant to exceed retail, launch, productivity, and CRM targets employing the Acqua di Parma sales methods
  • Review regularly the performance, opportunities and challenges to ensure an appropriate business strategy is applied
  • Ensure all recruitment, performance management and disciplinary activity follow guidelines
  • Ensure the counter adheres to Acqua di Parma selling me

Additional information

  • Experience of Beauty Consultant and Key Account Management is a plus
  • Ability to build effective teams
  • Results driven
  • Ability to be both proactive and reactive as required
  • Proven negotiation and influencing skills to recruit people and secure space in store for activity as required
  • Strong communication skills - ability to set targets with your team, articulate them and review the performance with your team
  • Strong organizational skills
  • Competent IT skills (Outlook and MS Office)

Perfumes & Cosmetics

A major player in the perfumes, make-up and skincare markets, the Perfumes & Cosmetics division groups together major historic Houses as well as young brands with strong potential.

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