Area Manager, Northern Asia - Local Market and TR

  • Company: Acqua Di Parma
  • Country / Region : Hong Kong
  • Business group: Perfumes & Cosmetics
  • Contract type: Permanent Job
  • Function: Sales
  • Experience required: Minimum 5 years
  • Reference No.: ADPA00231
  • Date of publication: 2021.01.28



  • Develop and manage the business, both Travel Retail and Local market, for the brand in Northern Asia.
  • Manage Sales & Business Dev of ADP Local Market and Travel Retail in NEA markets.
  • Manage & develop Field team
  • Consolidate brand Image
  • Reinforce brand's image positioning through gain of Ranking

Main Tasks

Develop the brand, with the ambition of making Acqua di Parma the best niche brand in the area.

  1. Build long term partnership and trust with travel retail operators in all levels (newness, BA, promotion, incentive etc) to gain their support over key competitors
  2. Develop the Travel Retail market opening new, high potential POS in line with the brand and making sure that the like for like performance are strong and positive.
  3. Ensure perfect implementation of the marketing plan by negotiating only the excellent locations in peak months.
  4. Propose newness with suggested quantity to each retailer every quarter.
  5. Review and optimize customer monthly orders.
  6. Build & negotiate strong trade plan by month by customer in line with regional strategy.
  7. Recruit the best Field & FA team, coach it and keep it motivated
  8. Weekly and monthly report on brand, market and competitors' performance.
  9. Coordinate on local market the current distributors, analyzing the 3YP and making sure they reach their sell-out and purchases target.
  10. Manage and develop the direct team in HK/Macau, creating a successful business story in the area.
  11. Manage & monitor retail sales weekly and come up a quick action plan if needed.
  12. Based on aggressive retail goal, setting up together with each retailer or distributor, build a monthly sales & stock plan.
  13. Supervise the perfect execution of the activities.
  14. Analyze and propose the weekly outlook and study the markets trend.
  15. Work in detail on Budget and P&L both at area and PoS level.


Qualifications & Skills

  • University graduate major in business or marketing.
  • English proficiency is mandatory, Chinese is a plus.
  • Minimum 6 years experience in a commercial role in beauty.
  • Minimum 3 years experiences in a commercial role for P&C Travel Retail is required.

Key Competencies

  • Strategic agility and long-term vision.
  • Strong entrepreneurial skills and ability to cope with dynamic and uncertain environment.
  • Strong leadership, coaching and management skills
  • Willing to travel, around 50% of the time.
  • Self-motivated and results oriented, focusing also on the quality of the outcome.
  • Strong interpersonal skills and ability to work in complex organization.

Additional information

Performance Indicators

  • Sell in & Sell out performance, growth vs main competitors, improving in ranking, as well as outperforming the market (gaining market share).
  • Achieving P&L Operating Results
  • Opening new key PoS with excellent space and gaining space in current locations
  • Merchandising - counters opening/refurbishments, niche image of POS
  • Team's motivation, development & growth

Perfumes & Cosmetics

A major player in the perfumes, make-up and skincare markets, the Perfumes & Cosmetics division groups together major historic Houses as well as young brands with strong potential.

Discover the business group & the Houses