Area Manager

  • Company: Parfums Christian Dior UK
  • Country / Region : United Kingdom
  • Business group: Perfumes & Cosmetics
  • Contract type: Permanent Job
  • Function: Retail
  • Experience required: Minimum 5 years
  • Reference No.: PCD16641
  • Date of publication: 2020.09.17


POSITION: Area Manager


LOCATION: Field Based, Scotland

REPORTS TO: Senior Regional Manager

DIRECT REPORTS: Business and Account Managers, City Make Up Artist, Business Support Manager



Deliver and exceed retail sales targets through the recruitment, development and retention of high performing teams. Consistently act as a brand ambassador to ensure effective communication of the brand values internally and externally through strong relationships with our retail partners.



  • Manage the consultant counters in the area
  •  Set retail sales, staffing, stock and productivity targets by counter that deliver the company's budgetary requirements.
  •  Review regularly the performance, opportunities and challenges in individual stores (and across the region) to ensure an appropriate business strategy is applied.
  •  Recruit a strong team in each counter and in particular to recruit strong Account Managers who can manage their own business; take a proactive approach to recruiting new retail talent and addressing performance issues within the team (around 60 consultants in 20 counters).
  •  Motivate and empower the team to exceed retail, launch, productivity, and CRM targets employing the Brand Coaching methods.
  •  Take ownership of the development of your team through the annual appraisal process; use the resources of education development accordingly.
  •  Ensure all recruitment, performance management and disciplinary activity follows the guidelines set.
  •  Ensure all counters adhere to the company art of selling, merchandising guidelines and personal grooming standards, and implement all counter management guidelines and tools.
  •  Manage the relationship with local store management to ensure they are 100% clear on the annual plan in the store, our objectives, strategy and tactics; work with team in store to identify local opportunities to further the success of the brand.
  •  Take responsibility for timely reporting from the store teams, ie. Web reporting, pos lite and driving compliancy.
  •  Build and maintain effective working relationships with Head Office team members



Reports To: Retail manager

Direct Reports: Business and Account Managers, City Make-up

Internal: Education Team, HR, Make Up Artists, Beauty Consultants, Marketing, Merchandising, Commercial Team.

External: Retail partners and Agencies.

Additional information



  • At least 3 years' experience in a management role
  • Good understanding of retail principles and practices
  • Experience within the retail market, ideally in the South Coast area
  • Personal affinity with the brand and the category

Key Leadership / Managerial Competencies

  • Results driven
  • Proven management experience in a fast paced environment
  • Capability to build effective teams
  • Understands the importance of delegation to direct reports
  • Ability to be both proactive and reactive as required

Technical skills

  • Proven negotiation and influencing skills to recruit people and secure space in store for activity as required
  • Strong communication skills - ability to set targets, communicate and review performance vs expectations with your team
  • Competent IT skills (Lotus Notes and MS Office)
  • Strong organisation skills

Criteria for performance evaluation :

  • Achievement of net and retail targets, and market share growth in area
  • Development of and retention of team

Perfumes & Cosmetics

A major player in the perfumes, make-up and skincare markets, the Perfumes & Cosmetics division groups together major historic Houses as well as young brands with strong potential.

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