Area Manager, Travel Retail

  • Company: Fresh Hong-Kong
  • Location: Hong Kong
  • Business group: Perfumes & Cosmetics
  • Contract type: Permanent Job
  • Function: Sales
  • Experience required: Minimum 5 years
  • Reference No.: FRSH00116
  • Date of publication: 2018.09.26



  • All Asia without Mainland China, Korea.  Fresh at the moment is presented in Hong Kong, Macau, Singapore, Saipan and Phuket.
  • Manage sales & Expenses of the Fresh in the region.
  • Manage & develop Field team
  • Consolidate brand Image
  • Reinforce brand's image positioning through gain of Ranking



  1. Build long term partnership and trust with retailers in all levels (newness, BA, promotion, incentive etc) to gain their support over key competitors
  2. Ensure perfect implementation of the marketing plan by negotiating only the excellent locations in peak months.
  3. Manage & monitor retail sales weekly and come up a quick action plan if needed.
  4. Based on aggressive retail goal, setting up together with each retailer, to build a monthly sales & stock plan.
  5. Propose newness with suggested quantity to each retailer every quarter.
  6. Review customer monthly orders to ensure key items are well covered.
  7. Ensure perfect merchandising/planogram wherever there are products merchandised.
  8. Build & negotiate strong trade plan by month by customer in line with TR WW strategy.
  9. Recruit the best Field & FA team.
  10. Manage, coach & motivate the field team
  11. Prepare & manage budget & Expenses twice a year, to be in line with
  12. Weekly and monthly report on brand, market and competitors' performance. Propose winning strategy & to gain market share. Keep close eye on key competitor's activity to inspire new opportunities for to gain competitive edge.




  • University graduate major in business or marketing.
  • Chinese Language is an advantage
  • Proficient in Microsoft office
  • Minimum 5 years experiences in retailing for P & C a must
  • With fighting spirit, self - driven with passion to & a team player.



  • Sharp business acumen in making business decisions with strategic thinking and synthesis
  • Solid analytical skills & meticulous with numbers
  • Strategic thinking with a global view of business
  • Sales Driven / Result Oriented
  • Sound people management / negotiation skills



  • Sell in & Sell out performance, growth vs market (gaining market share) and Improvements in ranking
  • Achieving P&L Operating Results
  • Merchandising - counters opening/refurbishments, premium image of POS
  • Gain of space in current locations
  • Team's motivation, development & growth

Additional information

  • External : Retailers/Operators, shop managers, BAs
  • Internal : Training Manager, Marketing Team, VM Team, Commercial Assistant,  Customer service

Perfumes & Cosmetics

A major player in the perfumes, make-up and skincare markets, the Perfumes & Cosmetics division groups together major historic Houses as well as young brands with strong potential.

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