Position Title: Area Sales Manager Brand: TAG Heuer
Reports to: Travel Retail Sales Director FLSA Status: Exempt
Last Revision: December 2017 Location: Coral Gables, FL
> Drives wholesale sales in a defined territory and promotes sell-thru of the product at retail channels in order to achieve annual targets.
> Ensures each door within the area meets brand point-of-sales, sales associate training and merchandising standards.
> Ensures that the sales mix, distribution and manner in which the timepieces are sold are in accordance with the sales and marketing philosophy of the brand.
> Recommends and then carries out closures and openings of retailer accounts as an ongoing process of maintaining a clean and economically viable distribution network in accordance with the brand positioning.
> The position reports to the Travel Retail Sales Director.
ESSENTIAL JOB FUNCTIONS
> Achieves annual sales targets, (i.e. sell-in and sell-thru) by focusing on creating adapted assortment per door, monitoring inventory levels, analyzing sales and stock of the retailers to suggest replenishment orders or to propose amendments to orders received.
> Analyses variances with RSD, and implements corrective measures.
> Regularly visits the markets.
> Prepares a pre-visit report (CMA) to be shared with the retailer with meeting agenda and pending topics to be discussed; and updates it after the visit and meeting to inform of the actions to be taken and to keep records.
> Ensures that all accounts meet real estate requirements as defined by the brand.
> Trains sales associates to enhance band & product knowledge and maximize sell-thru.
> Coordinates local promotions, events and training sessions.
> Checks for proper merchandising, and corrects as per visual corporate visual merchandising guidelines.
> Maintains regular contact with retailer principals.
> Manages annual co-op budget - allocates resources to accounts to maximize sell thru.
> Follows-up on implementation of marketing program during each visit and reports variances
> Collects invoices and back-up info on marketing activities.
> Is responsible for cash collection and contacts customers directly regarding past due accounts.
> Reports regularly on market conditions, competition activities and distribution changes.
> Updates regularly databases for customers (contact list, shipping instructions...) and for competition (pricing, margins and distribution)
EDUCATION AND EXPERIENCE
> Degree level education,
> Solid experience required in sales (sell-in and sell-thru) within the Caribbean & Latin America region in similar industry.
KNOWLEDGE, SKILLS & ABILITIES
> Must be fluent in English and Spanish. Portuguese or French are a plus.
> Expertise with the MS Office Suite - Excel, Power Point, Word.
> Ability to work effectively in a fast-paced and dynamic environment.
> Ability to work independently with minimal supervision.
> Ability to adeptly manage multiple projects simultaneously with strong attention to detail and follow-through.
> Self-motivated, action and results oriented
> Strong organizational skills
> Strong negotiation skills.
> Open minded with excellent interpersonal and communication skills
> Adapt easily to changes and will bring up new ideas and solutions
> Passionate about new trends in lifestyle, arts, new technologies and sports.
> Good understanding of the luxury environment and of the Caribbean & Latin America culture.
> Ready to travel up to 50% of your time.
STRENGTHS FOR SUCCESS
> Ability to analyze the overall brand business within a given market and define strategies for maximizing sales and profits within the region.
> Ability to motivate sales associates, create loyalty to the brand and promote sell-through at retail locations.