Assistant Brand Manager - Hennessy V.S.O.P (1-Year Contract)

  • Company: Moët Hennessy Diageo Hong Kong
  • Location: Hong Kong
  • Business group: Wines & Spirits
  • Contract type: Temporary Job
  • Function: Marketing
  • Experience required: Minimum 5 years
  • Reference No.: MHAP00194
  • Date of publication: 2018.10.08

Position

RESPONSIBILITIES

  • Support Brand Managers in launching campaign
    • Coordinate launch strategy in collaboration with internal departments and external agencies
    • Understand and utilize different digital platforms and technologies to improve consumer journey
    • Liaise and engage with the sales force, provide effective support, e.g. promotional programs, tools, knowledge and skills to ensure smooth implementation of trade activations in line with brand strategy
    • Establish contacts with key press in co-ordination with PR agencies, social media and KOL to achieve press & media coverage
    • Define and monitor trackable KPIs of all marketing programs
  • Improve consumer engagement through Hennessy Facebook :
    • Work with digital agency to plan Facebook calendar with Maison assets and local developed content and communications day to day basis
    • Conduct briefing and monthly review with digital agency
    • Monitor Facebook performance and provide proactive feedback to Brand Manager and agency
  • Marketing Program: Based on the agreed marketing plan to prepare sales kits and account proposals. Participate in joint sales calls. Provide solutions to business challenges
  • Event Management: Assist Brand Manager in Modern On Trade event planning and onsite management, with new drinking trend and digital initiatives to stir the SOV of Hennessy VSOP in night life
  • Budget Management: Assist Brand Manager budget planning and managing marketing expenditures
  • POSM Management: POSM development and vendor coordination. Liaise with Maison and APAC on the order and delivery management
  • Work with external agencies as necessary for various program implementation

Profile

Education

College/University graduate major in Business or equivalent

Language

Fluency in English and Chinese (Cantonese & Putonghua)

Professional experience & know how

At least 5 years sales / marketing experience in related fields

Technical & management skills

  • Prior experience in one of the following sectors: branding / Luxury goods / Wines & Spirits / Hospitality / Entertainment / FMCG
  • Solid brand management and marketing management experience from consumer goods/luxury goods environment including above-the line, below-the-line, new product launch experience
  • Strong communication and interpersonal skills
  • Good commercial sense
  • Strong numerical and statistical skills
  • Digital savvy
  • Good PC skill

Personal & interpersonal skills

  • Creative
  • Entrepreneurial - able to seize and exploit commercial opportunities
  • Highly motivated, energetic, enthusiastic and team oriented
  • Outgoing, comfortable in bar/nightclub drinking environment
  • Has an appreciation for quality, luxury and brands
  • Customer focused and result oriented
Apply