Assistant CRM Manager

  • Company: Fresh Hong-Kong
  • Location: Hong Kong
  • Business group: Perfumes & Cosmetics
  • Contract type: Permanent Job
  • Function: Marketing
  • Experience required: Minimum 5 years
  • Reference No.: FRSH00130
  • Date of publication: 2018.11.29





  • Lead on all the executions of Family Rewards Program of Fresh
  • Identify opportunities and gaps of the program, and make recommendation for on-going improvement
  • Monitor the evolution of consumer profile and behavior and performance of CRM activities to make continuous improvement of the program
  • Analyze consumer data (both quantitative and qualitative) to derive business insights and provide related action plan to deliver CRM objectives.
  • Provide regular and comprehensive reports on Consumer Relationship Management data to enhance the overall effectiveness of the program.
  • Respond to customer enquiries about the program from different touch points.
  • Work closely with vendors to execute boutique/counter customer events
  • Formulate CRM strategies for the brand with the guidance from CRM and Digital Manager


Marketing promotions

  • Work closely with internal teams to fully understand the unique support needed for each specific location.
  • Coordinate with vendors, trade partners and internal teams to ensure smooth execution of all promotion activities and maximize the brand's exposures in different locations
  • Work closely with external partners to identify joint promotion opportunities
  • Manage mega trade events, e.g. Sogo Thankful Week, for communication and promotion support




  • University graduates with 6-8 years of working experience in marketing field including 3 years of CRM experience
  • Preferably Cosmetics or FMCG industry
  • Experience in handling BI systems
  • Computer literate in Microsoft Office, especially in MS Excel
  • Strong communication skills
  • Strong sense of responsibility and ownership
  • Have a Can-do attitude
  • Able to work under pressure and meet tight deadlines in a dynamic environment
  • Analytical and passionate in numbers

Perfumes & Cosmetics

A major player in the perfumes, make-up and skincare markets, the Perfumes & Cosmetics division groups together major historic Houses as well as young brands with strong potential.

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