Assistant Manager - CRM

  • Company: Berluti Korea
  • Country / Region : South Korea
  • Business group: Fashion & Leather Goods
  • Contract type: Permanent Job
  • Function: Marketing
  • Experience required: Minimum 5 years
  • Reference No.: BERL00689
  • Date of publication: 2021.02.07


Job Summary:

To plan and implement CRM Strategies to drive sales and customer loyalty


Main Responsibilities:

  • Initiate, plan and implement CRM activities based on client data analysis
  • Monitor client recruitment and loyalty programs to enhance client relationship
  • Develop and manage social CRM through digital channel (KAKAO)
  • Drive client journeys across the broad media estate (Digital, Email, SMS)
  • Propose, organize and execute client events
  • Management of client gift (budget and selection of client)
  • Management of Client Development Tool (KIT phone)
  • Prepare and consolidate various reports, such as CRM dashboard, monthly budget report, event report, etc.
  • Work closely with store team to ensure proper maintenance of client database and smooth operation of CRM activities
  • Work closely with regional CRM team to ensure strategies and actions are implemented according to Brand guidelines
  • Support projects and ad hoc duties as assigned
  • Explore the partnership opportunity for recruiting new clients, such as shopping mall's VIP division, luxury hotels, private clubs etc.


Qualifications & Experience :

  • Bachelor's Degree Holder
  • 7+ years of CRM related experience in retail industry, preferably in fashion
  • Good command of Korean and English (both spoken and written)
  • Advanced Excel skills for data analysis
  • Interest and knowledge in digital
  • Strong passion to drive for improvement on processes for customer centricity
  • Sound interpersonal skills and project management skills
  • Organized, accurate and detail orientated

Fashion & Leather Goods

Houses with a unique heritage and young emerging brands make up this exceptional division. Each of their creations becomes an object of desire, imbued with timelessness.

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