Assistant Manager, Modern On Trade

  • Company: Moët Hennessy Diageo Hong Kong
  • Location: Hong Kong
  • Business group: Wines & Spirits
  • Contract type: Permanent Job
  • Function: Sales
  • Experience required: Minimum 5 years
  • Reference No.: MHAP00193
  • Date of publication: 2019.01.16


1. Sales Performance

  • Achieve annual sales target set by Sales Director
  • Negotiate sales with existing and new customers / accounts who are of strategic importance to the company
  • Increase listings of the Company's core brands in the trade
  • Monthly review sales performance vs sales target, active response with activation plans

2. Trade Relationships

  • Establish and manage good relationships with key accounts and potential customers
  • Weekly update sales call schedule, activations, brand segmentation and brand survey
  • Evaluate the outlet coverage, call frequencies and cycles constantly and propose to the Sales Director any changes as necessary

3. Market Intelligence

  • Monthly report the trade pricing and promotion activities in market, including competitors' activities - pricing, product, promotion and placing
  • Monitor brand performance and market trends to identify opportunities and risks

4. Promotion Execution

  • Ensure promotions are executed and implemented efficiently and effectively within budget
  • Manage product portfolio and suggest listing in respective segment and outlets
  • Ensure realistic inventory level, right product placement and merchandising in the outlet
  • Ensure POS, visibility and merchandising are properly displayed in each outlet
  • Work closely with Trade Marketing Team and Brand Team for presentation to trade




College/University graduate major in Business or equivalent


Fluent in English, Cantonese & Putonghua

Professional experience & know how

At least 5 years sales experiences

Technical & management skills

  • Knowledge with spirits is a must
  • Excellent understanding of large luxury brand business

  • Wine knowledge is preferable (e.g. WSET qualification)
  • Some understanding of the wine & spirit / hospitality industry / entertainment industry
  • Excellent sales skills
  • Good networking, influencing, and communication skills with both Chinese and Western consumers
  • Good sense of marketing
  • Good presentation and negotiation skills
  • Good contract negotiating skills
  • Good PC skills

Personal & interpersonal skills

  • Proactive and logical
  • Highly motivated, energetic, enthusiastic and team oriented
  • Quick response
  • Outgoing, comfortable in bar drinking environment
  • Customer focused and result oriented
  • Able to work under pressure