Title : Assistant Media Manager
Department : Ad-Marketing
Report-to : Sr. PR Manager
Assistant Media Manager is a communication specialist who develop and implement all targeted contents for key media / brand platforms and channels. Assistant Media Manager will manage our company image in a cohesive way to achieve our marketing goal.
► Education & Professional Qualifications
Degree in Business Administration or Marketing or field related to area of expertise
► Work Experience
- 4-5 years of experience in a relevant position in Marketing
- Industry knowledge is a must
► Other Requirements
- Proven work experience as Social media specialist
- Hands on experience in content management
- Ability to deliver creative content (text, image, video)
- Solid knowledge of SEM, keyword research
- Knowledge of online marketing channel
- Excellent Communication and presentation, negotiation skills
- Ability to work as a part of team
- Manage Key media channels such as Print, Digital (Display Ads, Social), OOH, SEM
- Responsible for Media plan and Visual plan update on a monthly basis
- Manage for Media budget planning and forecasting upon budget cycle and execute budget tracking to ensure spending is under the control
- In charge of proposal, execution and reporting for each digital Ads, campaign /social postings (Branded campaign, new collection launch etc.)
- Operate brand platform - Kakao Channel
- Run brand search ads and keywords via search-engine like Naver, Google and Daum and periodically monitor and optimize on a weekly basis.
- Develop new channels and reinforcement into digital activities for recruit younger and local customers to our website and boutique.
- Connect to outdoor opportunity to reserve a year in advance and follow up for execution, send all report for any executions.
- Provide weekly / monthly report to region and HQ office.
- Propose all media initiatives to region ex) OOH, POP, hanging banner, signage, LCD, standees for Opening and Pop ups
- Work closely with cross-functions to share media plan and visual