Assistant PR Manager

  • Company: Fendi Korea
  • Country/Region: South Korea
  • Business group: Fashion & Leather Goods
  • Contract type: Permanent Job
  • Function: Communication & Media
  • Experience required: Minimum 5 years
  • Reference No.: FEND01251
  • Date of publication: 2019.09.03


- Lead the Brand PR activities in focus on product & celebrity/influencer engagement
- Drive PR planning and execution leveraging on global contents in alignment with regional office
- Build and maintain professional relationships with key press to maximize publicity in digtal & print
- Be on top of celebrity/digital influencers and engage connection
- Identify digital exposure opportunities, review competition and own performance in editorial ranking
- Supervise show room press sample to maximize coverage
- Manage PR budget and relevant reports


1. Experience:- Min 8 years experience in brand inhouse PR and/or marketing background
  - Proficient knowledge on Korea media scene and market dynamics 
2. Education:- Tertiary qualifications in marketing or related field  
  - Fluent in written & spoken English and Korean  
3. Personality:- High energy and flexibility     
  - PR savvy with good PR instincts    
  - pro-active, creative and willing to think "outside the box" 
  - Strong interpersonal relationship to establish network with celebrity/influencer
4. Skills:- High knowledge and interest in digital media environment 
5. Others:- Able to serve as an Ambassador for the brand and re-inforce the brand image with
     target influencers     

Fashion & Leather Goods

Houses with a unique heritage and young emerging brands make up this exceptional division. Each of their creations becomes an object of desire, imbued with timelessness.

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