BDM Champagne & Wine (Mid Atlantic)

  • Company: Moët Hennessy USA
  • Location: United States
  • Business group: Wines & Spirits
  • Contract type: Permanent Job
  • Function: Sales
  • Experience required: Minimum 5 years
  • Reference No.: MHUS00297
  • Date of publication: 2018.08.01

Position

MISSION STATEMENT

The Business Development Manager is responsible for leading marketing and supporting sales efforts in the region for a specific brand/category. Develop overall plans and programs tailored to the local market to help achieve sales and profit objectives for the brand/category.

MAIN RESPONSIBILITIES

>  Own, drive and evaluate Brand/Category strategies in local markets within a geographic territory, focusing on key accounts to maximize brand sales.
>  Partner with Region Sales and Brand Marketing teams to plan and execute region marketing initiatives, events and promotions.
>  Serve as the market expert for Brand/Category; understand what drives consumer behavior based on different cultural and demographic segments. Identify and implement strategic program opportunities that match cultural and demographic characteristics.
>  Provide effective competition intelligence and feedback from the local market to Sales and Brand teams to assist in decision making and prioritizing spend during the planning and budget process.
>  Propose, implement, and monitor brand marketing plans to achieve sales and profit objectives for Brand/Category. Manage the A&P budget for brand development and promotion activity.
>  Ensure profitability for Brand/Category; evaluate A&P proposals and past program ROI and profit.
>  Coordinate with Region Finance to ensure A&P/DPP/FTT budgets are being tracked and controlled.
>  Create and execute Regional Consumer Plans to engage consumers, capturing regional/market-specific opportunities.
>  Liaise with Sales team, distributors, and external agencies to ensure full communication and success of sales and marketing plans.
>  Represent the Brand/Category through PR and Education activities, leveraging Champagne Specialists and Ambassadors. Provide education and mentorship to Ambassadors and Specialists to reinforce the quality and value of the Brand/Category.
>  Implement, in partnership with distributors, merchandising and POSM strategy while localizing tools when appropriate.


Profile

>  7-10 years of experience, combining sales, marketing, and brand management
>  Analytical and Commercial skills
>  Interpersonal, communication, and influencing skills
>  Luxury brand experience and wines and spirits industry knowledge, preferred


Additional information

The position is based out of the MD/DC/DE area

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