BDM Hennessy - Southeast Region

  • Company: Moët Hennessy USA
  • Location: United States
  • Business group: Wines & Spirits
  • Contract type: Permanent Job
  • Function: Sales
  • Experience required: Minimum 5 years
  • Reference No.: MHUS00286
  • Date of publication: 2018.07.31


MISSION STATEMENT The Business Development Manager is responsible for leading marketing and supporting sales efforts in the region for a specific brand/category. Develop overall plans and programs tailored to the local market to help achieve sales and profit objectives for the brand/category. MAIN RESPONSIBILITIES >  Own, drive and evaluate Brand/Category strategies in local markets within a geographic territory, focusing on key accounts to maximize brand sales. >  Partner with Region Sales and Brand Marketing teams to plan and execute region marketing initiatives, events and promotions. >  Serve as the market expert for Brand/Category; understand what drives consumer behavior based on different cultural and demographic segments. Identify and implement strategic program opportunities that match cultural and demographic characteristics. >  Provide effective competition intelligence and feedback from the local market to Sales and Brand teams to assist in decision making and prioritizing spend during the planning and budget process. >  Propose, implement, and monitor brand marketing plans to achieve sales and profit objectives for Brand/Category. Manage the A&P budget for brand development and promotion activity. >  Ensure profitability for Brand/Category; evaluate A&P proposals and past program ROI and profit. >  Coordinate with Region Finance to ensure A&P/DPP/FTT budgets are being tracked and controlled. >  Create and execute Regional Consumer Plans to engage consumers, capturing regional/market-specific opportunities. >  Liaise with Sales team, distributors, and external agencies to ensure full communication and success of sales and marketing plans. >  Represent the Brand/Category through PR and Education activities, leveraging Champagne Specialists and Ambassadors. Provide education and mentorship to Ambassadors and Specialists to reinforce the quality and value of the Brand/Category. >  Implement, in partnership with distributors, merchandising and POSM strategy while localizing tools when appropriate.


>  7-10 years of experience, combining sales, marketing, and brand management >  Analytical and Commercial skills >  Interpersonal, communication, and influencing skills >  Luxury brand experience and wines and spirits industry knowledge, preferred

Additional information

The position is based out of Atlanta, GA This role will be responsible for the following region: GA/SC/IN/TN/KY/LA/MO/OK/AR/KS