Boutique Manager - Dior Homme

  • Company: Christian Dior Couture Abu-Dahbi LLC
  • Country/Region: United Arab Emirates
  • Business group: Fashion & Leather Goods
  • Contract type: Permanent Job
  • Function: Retail
  • Experience required: Minimum 2 years
  • Reference No.: CDC03127
  • Date of publication: 2019.11.10



To be fully accountable for the boutique profit plan and operation through leading the team to deliver sales, excellent customer service and retail standards. Underpinning this is the ability to promote company values, leading the team to live them and exceed individual and boutiques KPI's.

The Boutique Manager shall have managed one of the Christian Dior Boutiques and ensure its position on the market, managing all aspects of a store business:

*Develop our Global Sales and optimize profitability

*Secure the Team, develop and retain the best competencies

*Communicate with Head Office and share best practices with key Retail partners

*Demonstrate the six Dior values & the LVMH values on a consistent basis

Tasks and Responsibilities:

Commercial Performance and Team Management:

  • Responsible for achievement of annual sales goals
  • Ability to effectively manage a sales force to achieve sales goals
  • Oversee preparation of merchandise placement and displays
  • Develop Product knowledge for the New Hires in coordination with Buyers and HR Team for Induction
  • Ensure and develop the Visual Merchandising in line with Image, Add Campaigns, Stocks (Business) and the local market
  • Oversee the process of staffing and scheduling of associates, and ensure compliance with payroll budgets
  • Partner with HR to oversee recruitment and hiring of Boutique staff
  • Conduct orientation, train, coach, and manage all employees in execution of daily tasks and to maximize sales including completion of all reviews and performance assessment procedures

Clientele Service and Management :

  • Coordinate and actively participate in in-store presentations, trunk shows, contests, and all involved tasks.
  • Develop Customer database through optimizing Capture Rate for each sale
  • To train, motivate and drive the team to exceed customer expectations - clientailling
  • Organize and coordinate events with Corporate Office to increase traffic in the Store
  • Train the Team on After-sale to develop their own database

Product and Stock Management :

  • Provide accurate report, feedback and recommendations to the Buying Team
  • Coordinate seasonal Product Trainings and Product Launches
  • Meet Target Stocks rotations and sell-through
  • Allocate the stocks according to need

Process Management :

  • Adhere to and oversee compliance of established Company policies and standards, such as safekeeping of Company funds and property, personnel practices, security, sales and record-keeping procedures, and overall maintenance of the Boutique
  • Conduct regular inventory cycle counts and track conversion rates as directed
  • Review operational reports and records to ensure adherence to Company policies and procedures, monitor store profitability, and manage payroll budgets
  • Conduct Quarterly Emergency Procedures meeting with entire staff, and provide management team and HR Department with updated emergency contact list as needed
  • Lock and secure the store, and oversee compliance with all security procedures
  • Manage payroll, commercial expenses, and headcount to stay within budgeted parameters


Skills and Competencies:


  • effectively manage a multi-store network of luxury boutiques and leased properties
  • understand and apply all company policies and procedures
  • Understand and apply all Human Resources Directives relating to progressive discipline, investigations, and documentation.
  • operate all equipment necessary to perform the job


  • develop, motivate, and train management team, build relationships, utilize skills of workforce most appropriately
  • recruit according to Dior standards
  • effectively delegate tasks and follow-up with field managers
  • maintain a fair, consistent set of standards as they apply to work force
  • adjust priorities and manage time wisely in a fast-paced environment
  • maintain records and documentation pertaining to work force
  • communicate in a clear, concise, understandable manner, and listen attentively to others, understand material, and provide guidance to all employees

Strong interpersonal, communication, organization and follow-up skills

  • understand and analyze financial details of retail business
  • commercial judgement - gathers commercial data & responds quickly to it
  • handle multi-million dollar sales volume
  • work a full-time schedule including nights, weekends, and holidays
  • be a Brand Ambassador
  • be flexible to travel when needed
  • Sense of initiative and commercial creativity with luxury fashion life style
  • Strong knowledge of the luxury industry with Luxury industry, consistent with CD Brand
  • Multi-store management experience
  • 10+ years of retail store management, preferably in a luxury brand setting
  • Perseverance and determination

Customer orientation

  • Ability to provide outstanding customer service in line with Dior expectation


  • Passionate about the brand
  • Passion for Excellence

Fashion & Leather Goods

Houses with a unique heritage and young emerging brands make up this exceptional division. Each of their creations becomes an object of desire, imbued with timelessness.

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