Boutique Manager - FRED

  • Company: Fred Hong Kong
  • Country / Region : Hong Kong
  • Business group: Watches & Jewelry
  • Contract type: Permanent Job
  • Function: Retail
  • Experience required: Minimum 10 years
  • Reference No.: FRED00275
  • Date of publication: 2020.07.02


Sales Management

  • Achieve and exceed boutique sales target by setting sales targets (both team & individual basis) to the team and leading the team with sales strategies, e.g. focus on specific products, to meet the sales target
  • Utilize various reports to review and analyze business results in order to propose action plan to reach targets
  • Conduct market research on market trend, competitors' sales to share with management
  • Be responsible for KPI achievement and simplified P&L such as inventory, running expenses etc. 

Customer Relations Management

  • Lead the team to acquire, build and maintain local customers in line with local boutique strategy
  • Retain existing clients and develop mid to high jewellery clients.
  • Drive new client recruitment
  • Coordinate in-store events with Marketing team.

People Management

  • Train, position and motivate staff to reflect business strategies and meet sales goals
  • Establish accountabilities & performance expectations for staff
  • Allocate individual specific qualitative and quantitative objectives
  • Be responsible of the planning of monthly roster for all the staff in the store
  • Participate in staff recruitment process.
  • Encourage and support individual development of staff and build succession pipeline in the store
  • Conduct daily briefing to ensure target achievement and communication

Inventory Management

  • Be responsible for inventory management, i.e. managing stock level
  • Supervise stock transfer, stock take & inventory counts
  • Conduct daily briefing to ensure target achievement and communication
  • Ensure stock and back up storage is effectively managed in an organized manner
  • Fulfill internal audit requirements

Visual Merchandising & Store Maintenance

  • Be responsible for applying brand merchandising guidelines
  • Ensure timely window and interior product display rotation in order to maximize sales opportunity and meet brand guideline
  • Maintain the highest standards of housekeeping for both sales floor, window, display counters and back-of-house

Administrative Management

  • Oversee all aspects of store operation, e.g. billing, daily reconcilliation report, management reports, cash management, etc.
  • Complete reports timely
  • Implement and support all security measures

Brand Ambassador

  • Act as PR and brand ambassador following corporate guidelines of the brand
  • High attention to both personal and team's presentation and grooming standards

Customer Service (including after-sales service)

  • Ensure high and consistent delivery of luxurious customer service & brand experience to customers to achieve high customer satisfaction
  • Ensure satisfactory after-sales service to customers in-store
  • Attend to customer complaints when necessary
  • Other ad-hoc tasks as assigned


  • At least 8 years solid experience in retail sales in a managerial position with successful track record, preferably with luxury watch or jewellery experience
  • Diploma in retail would be a plus
  • Good command of written and spoken Cantonese, Mandarin and English
  • Solid people management skills
  • Excellent communication & interpersonal skills
  • Sales, and detail-oriented with agility during good and challenging business environment
  • Good team player
  • Good business acumen


Additional information

Applicants not contacted within six weeks should consider their applications unsuccessful. Information provided by applicants will be treated in strict confidence and will be used for recruitment purpose only.


Watches & Jewelry

The most recently established of the Group's activities, the Watches & Jewelry sector brings together leading Houses with complementary positions.

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