Boutique Manager - Johannesburg, South Africa

  • Company: Parfums Christian Dior Orient
  • Location: South Africa
  • Business group: Perfumes & Cosmetics
  • Contract type: Permanent Job
  • Function: Sales
  • Experience required: Minimum 2 years
  • Reference No.: PCD15332
  • Date of publication: 2018.02.27


As part of the team of our privileged partner for the South African distribution, you will work closely with Dior Regional Headquarters and your mission will be to drive the performance of the DIOR Boutique in South Africa through leading the team to deliver an outstanding client experience and achieve all targets in relation to sales, profitability, and operational compliance.


Business Development and Sales Management

  • Demonstrate sales leadership for staff by playing an active role on the selling floor
  • Continuously motivate and coach Beauty Consultants and Specialists to meet assigned sales targets, set and follow up team and individual objectives on a daily, weekly and monthly basis
  • Suggest and implement actions plans for the Boutique to Retail Direction in order to ensure achievement of the Boutique Sales Targets
  • Deploy store business plan to include marketing and promotional strategies that will continue to drive traffic to the store and develop and grow the customer base
  • Be aware of the local market and business environment including competitors' business activities and Parfums & Cosmetics market trends via sales analyses

Brand Management

  • Consistently be an ambassador of Dior, support and uphold the Dior values and competencies at all times, striving to exceed expectations
  • Ensure that the Boutique team are in line with brand values and positioning in terms of behavior and Dior image guidelines

Client Experience and Event Management

  • Deliver a world class client experience within the Boutique, exceeding brand mystery shop expectations
  • Increase client flow by working closely with Marketing and CRM to develop a network of clients and develop customer loyalty throught a database
  • Identify customer potential needs and use initiatives to meet them
  • Own and contribute to Boutique events and sampling programs, effectively managing internal and external communication and ensuring that events are exactly executed and exceed expectations
  • Execute all visual plans at the Boutique for all events
  • Manage preparations status and feedback reports for each event and animations
  • Provide new and ongoing product and sales training to team

People Management

  • Participate to the recruitment of high caliber team members, ensuring their retention through the effective management of their induction and performance
  • Involvement in Dior store succession planning by training and developing all employees to be able to progress along the career path.
  • Conduct annual performance reviews
  • Identify individual and team training needs. 
  • Communicate corporate initiatives and directives to team through daily brief
  • Manage team to achieve sales goals by conducting monthly productivity evaluations


  • Determine staffing needs and create staff schedules to ensure appropriate store coverage and match to traffic
  • Oversee process of staffing and planning scheduling and coordinating their payroll information
  • Manage stock to minimize loss and maximize availability, effectively manage stock both back and front of house in terms of quantities and merchandising guidelines
  • Report on store performance as and when required by the brand
  • Ensure operational compliance across the Boutique and team ensuring that all aspects of company procedures are adhered to including cash, stock, IT and security
  • Work on the Profit and Loss for the store, with particular attention given to controllable expenses, sales plan and operating profit


  • Minimum of 3 years' prestige beauty sales experience (mandatory)
  • 2 to 5 years of experience managing a beauty store (mandatory)
  • Proficient user of the MS Office package
  • Fluent in English
  • Excellent interpersonal skills and communication skills
  • Creative and innovative thinking with strong initiative
  • Strong sales skills and ability to motivate a team
  • Business Acumen: Knows how businesses work; knows the competition; is aware of how strategies and tactics work in the marketplace.
  • Adaptable and diligent: high priority on accuracy and adherence to timeframes
  • Dependable and autonomous
  • Customer Focus: Is dedicated to meeting the expectations and requirements of internal and external customers; maintains effective relationships and gains their trust

Perfumes & Cosmetics

A major player in the perfumes, make-up and skincare markets, the Perfumes & Cosmetics division groups together major historic Houses as well as young brands with strong potential.

Discover the business group