Boutique Manager - Lenox Square

  • Company: TAG Heuer USA
  • Country / Region : United States
  • Business group: Watches & Jewelry
  • Contract type: Permanent Job
  • Function: Retail
  • Experience required: Minimum 5 years
  • Reference No.: TAGH00818
  • Date of publication: 2021.04.29


Are you ready for an exciting new opportunity as a TAG Heuer Boutique Manager in our soon to be open Lenox Square boutique? 

TAG Heuer is the Swiss Avant-Garde watchmaker since 1860. Avant-garde is our culture and philosophy.  Our unique heritage is built on a disruptive mindset, an innovative approach and a cool, free-minded spirit to think ahead. TAG Heuer watches and chronographs are an authentic concentration of innovation, design and engineering for bold, confident people who are connected to the future. 

Our slogan #DontCrackUnderPressure is more than a claim - it is a mindset that illustrates the unique culture of TAG Heuer.

We are seeking a dynamic, innovative, ambitious, sales-driven, and experienced Boutique Manager.  One that can ensure their store's success through team performance and motivation, community outreach and networking, and event conceptualization and execution.  If you're excited to drive TAG Heuer's business in the Atlanta market, we want to connect.  Please submit your resume for immediate review and we can't wait to meet you!



The Boutique Manager owns all aspects of the retail store operation and leadership of the Sales Associate team.  The successful candidate will possess the ability to:

  • Manage profitability, business planning and sales forecasting
  • Manage a team
  • Build a clienteling driven business
  • Initiate and execute event and marketing activation concepts


  • Ability to define strategies for maximizing sales and profits within the store
  • Ability to motivate Sales Associates, create loyalty to the brand and promote sell-through
  • Strong understanding of and connections within the boutique's market
  • Ability to develop viable marketing and event concepts
  • Strong negotiation skills
  • Strong conflict resolution skills
  • Strong leadership skills
  • Strong communication skills with staff, customers, and corporate office
  • Customer focus:  Dedicated to meeting and exceeding the expectations and requirements of internal and external customers


Sales Generation:

  • Achieves annual sales targets by focusing on store associate individual performance targets, product training, inventory levels and product positioning
  • Analyzes available sales reports and data to determine the needs of the business and set business strategies
  • Sets individual sales goals for Sales Associates, ensuring goals reflect store business goals
  • Continuously motivates Sales Associates to meet assigned sales and productivity goals
  • Focuses on clienteling as the key driver for success
  • Delivers a significant share of business through appointment sales and presales
  • Coaches and trains the team to build discovery, selling ceremony, and other soft skills
  • Demonstrates an in-depth knowledge of the merchandise; ensures selling staff is fluent in all aspects of product knowledge
  • Demonstrates sales leadership for staff by playing an active role on the selling floor
  • Manages annual marketing budget - formulates marketing strategies, works closely with corporate-based marketing teams to drive approved concepts through to completion. Evaluates ROI of each initiative
  • Formulates event ideas for Management Team review; executes approved initiatives. Works closely with corporate-based public relations team to execute in-store press and brand events 

Customer Service:

  • Ensures all Sales Associates provide the highest level of customer service and experience
  • Personally handles VIP requests
  • Manages client database and utilizes information to increase sales and client contact
  • Resolves all client issues and complaints quickly and effectively
  • Assists Sales Associates with various customer service issues

Additional information


  • Controls store expenses and maintains budgets, continually striving to reduce costs
  • Schedules Sales Associates to maintain adequate floor coverage while maintaining payroll budgets as a percentage of sales
  • Ensures cash control procedures are properly followed
  • Communicates inventory needs to support business goals
  • Monitors the movement of all inventory and ensures that staff adheres to all Shipping/Receiving policies and procedures
  • Meets inventory accuracy and shrink requirements. Conducts daily inventory counts and compares in-store quantities to POS system data. Reconciles all discrepancies with home office daily
  • Ensures staff is trained in all areas of appropriate register usage and maintenance
  • Ensures facility maintenance, presentation and organization
  • Builds, initiates and maintains effective and continual communication with Vice President, Retail and members of corporate office
  • Exhibits proficiency in computer programs used by the Company including: Word, Excel, Outlook and POS system


  • Implements and maintains all merchandising directives and ensures execution of effective merchandising strategies
  • Ensures the selling floor is neat, clean, organized at all times
  • Ensures presentation of all displays, fixtures and all visual areas and materials are reflective of current direction

Human Resources:

  • Recruits, trains, and develops staff ensuring all positions are filled in a timely manner
  • Supports, implements and provides follow-up for all training programs, seminars, etc.
  • Continually evaluates the performance of each Sales Associate via touchbases and provides constant feedback to ensure results
  • Resolves all human resource issues in a timely and effective manner, partnering with HR when necessary
  • Ensures integrity of Sales Associate timekeeping and the related payroll processing of associate punches


  • Minimum of 5 years' previous store management experience encompassing all of the essential job functions listed above
  • Previous experience working in a luxury retail environment preferred
  • Demonstrated ability to increase sales and build revenue and profitability
  • Demonstrated ability to develop and execute marketing, promotional and event strategies
  • Demonstrated experience with training, developing and retaining sales staff
  • Knowledge and skill in using MS Word, Excel, Outlook and POS systems
  • Ability to adeptly manage multiple projects simultaneously with strong attention to detail
  • Demonstrated ability to communicate with customers, co-workers, and business contacts in a courteous and professional manner
  • Ability to work independently and autonomously to drive their boutique business

Watches & Jewelry

The most recently established of the Group's activities, the Watches & Jewelry sector brings together leading Houses with complementary positions.

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