Boutiques and Travel Retail marketing Manager

  • Company: Make Up For Ever Middle East
  • Country / Region : United Arab Emirates
  • Business group: Perfumes & Cosmetics
  • Contract type: Permanent Job
  • Function: Marketing
  • Experience required: Minimum 5 years
  • Reference No.: SSCPC00826
  • Date of publication: 2021.02.09


Key marketing function reporting into the regional marketing manager with the objective of managing the TR & Boutiques business with the objective of growing retail & establishing the business in TR.




  • In charge of setting with the Regional Marketing Manager the yearly marketing calendar & the marketing strategy for boutiques & TR and reviewing it per quarter based on performance and in line with commercial
  • Manages the relationship with markets for the boutiques & with LVMH P&C TR commercial team in charge of the business
  • Work closely with the E-COM, CRM, digital, PR, Pro Artistry and education on coordinating the execution of the 360 campaigns & always on tactical support for retail & TR
  • In charge of reviewing and updating the trade marketing & POSM budget and reporting actuals vs. target on a monthly basis for boutiques &
  • Work with the Pro Artistry team & local teams on developing boutiques masterclass strategy & calendar for both internal & external Make Up
  • Support digital team on CRM activations to drive traffic to the boutiques & share insights on
  • Work with the commercial teams to communicate quarterly TR & boutique sellout analysis with all departments and share a clear action plan to optimize
  • Support the product manager with developing the boutiques & TR assortment and update on bi-yearly basis considering the discontinuations and new launches and strategy of
  • Help develop & forecast with the marketing product manager and the brand marketing manager a strong and comprehensive offering on new launches that is in line with the brand strategy for kits, samples &


  • Optimize in-store investment by evaluating boutiques & TR door classification & recommending the type & level of investment
  • Works closely with the merchandising team on updating the boutiques & TR planograms, visuals and launch in-store visibility & developing design for new
  • Coordinate with the product marketing manager on reporting all TR & retail needs to central in order to complete launch



  • Retail reports: Conduct monthly regional market visits to boutiques & quarterly TR visits and feed the commercial and merchandising teams with insights. Report competition highlights share best practices and
  • Launch reports: build post launch reports for all innovations through gathering sellout analysis, qualitative feedback & consolidating reports for TR &


  • Minimum 5 years of professional experience, of which 3 in a pure retail environment
  • Strong organizational skills and attention to detail; ability to manage multiple deliverables, deadlines 
  • Experience in beauty, fashion, luxury brands is preferred
  • Comfort working in a fast-paced, high-visibility environment
  • Fluent in English . 
  • BA Degree or equivalent.

Perfumes & Cosmetics

A major player in the perfumes, make-up and skincare markets, the Perfumes & Cosmetics division groups together major historic Houses as well as young brands with strong potential.

Discover the business group & the Houses