Brand Management Intern (12-months)

  • Company: Guerlain UK
  • Location: United Kingdom
  • Business group: Perfumes & Cosmetics
  • Contract type: Internship
  • Function: Marketing
  • Experience required: Beginner
  • Reference No.: GUER00930
  • Date of publication: 2018.06.12

Position

PURPOSE OF THE ROLE

Assist in the day-to-day implementation of Guerlain Marketing plans across 3 axes within given guidelines & budget.

 

MAIN RESPONSIBILITIES

LAUNCH REPORTS & COMPETITOR ANALYSIS:

  • Review and analyse Sell in and Sell out performances using NPD and Orion.
  • Update NPD Sell out report on brand/franchise/competitors on main KPIs such as evolution, market share, etc.
  • Assist the Brand Manager in day-to-day analytical reports/performance deep-dive requested by top management.
  • Analysis of competitor launches (store visits) and activity.

MARKETING STRATEGY

  • Assist the Brand Manager with the upcoming product launches creating PowerPoint presentations for internal and external meetings.
  • Make sure the marketing tools (Launch Calendar, Aurora, NPR tracker) are always up-to-date as well as all the available supports provided by HQ (Launch platform, visual, guidelines, etc) for the upcoming launches
  • Create price benchmarks & product mappings for new product launches and key assets

LOGISTICS, FORECASTING, BUDGET:

  • Assist the Brand Manager in the forecasting process updating working documents and working on analysis (Sell in, Sell out, Sell through of defined benchmark).
  • Close follow-up on preseries forecasting and dispatch to the different departments.
  • Update the Preseries budget tracker on a monthly basis.
  • Responsible of the POs process.

PROJECTS:

  • Organisation of Brand Conference in collaboration with the Junior Brand Manager.
  • Contribute to the brainstorming of creative ideas.
  • Creation of the innovation booklet twice a year.
  • Management of own projects - dependant on development within the role.

Profile

Key Competencies/Technical Skills

  • Fluent in English
  • Strong Microsoft Office skills
  • Advanced analytical Excel skills (V lookup, pivot table, etc)
  • NPD Decision Key
  • Team work abilities
  • Substantial organisational skills
  • Strong attention to detail
  • Creative flair

Profile

  • Degree in Marketing / Business Studies or similar
  • 12 months experience in Marketing in Luxury and / or FMCG
  • Strong interest for the beauty industry
  • Passion for numbers/analysis
  • French language a plus
  • Available for 12 months from end of June 2018 to end of June 2019
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Perfumes & Cosmetics

A major player in the perfumes, make-up and skincare markets, the Perfumes & Cosmetics division groups together major historic Houses as well as young brands with strong potential.

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