Brand Manager, Consumer Marketing and Engagement, Belvedere Vodka

  • Company: Moët Hennessy USA
  • Location: United States
  • Business group: Wines & Spirits
  • Contract type: Permanent Job
  • Function: Marketing
  • Experience required: Minimum 10 years
  • Reference No.: MHUS00311
  • Date of publication: 2018.08.23

Position

MISSION STATEMENT

Build compelling programming that demonstrates the power and distinctiveness of the Belvedere Vodka brand and create holistic, integrated and innovative marketing plans that maximize consumer engagement.

MAIN RESPONSIBILITIES

PR/Experiential Marketing: (40%)
>  Drive innovation and breakthrough activation on all experiential initiatives for the brand
>  Manage the execution of tent pole PR activations including all sponsored and proprietary events
>  Track monthly earned media activity to ensure alignment with annual targets and identify opportunities for improvement in partnership with the PR agency
>  Work in partnership with Brand Director, Consumer Marketing and Engagement to maximize earned media coverage and consumer engagement at every event
>  Develop the influencer strategy for the United States, with the goal of building brand awareness and desirability through their communities and reach
>  Oversee regional event execution to ensure brand alignment against brand standards
>  Attend all PR meetings, internal workshops, partner forums

Media Strategy and Planning: (30%)
>  Assist in the execution of media strategy (Paid, Owned, Earned, Shared) to achieve business goals
>  Work in partnership with the media agency to deliver innovative media programming that maximizes brand visibility and consumer affinity
>  Ensure system-wide digital media strategies effectively leverage paid media channels and are seamlessly part of a holistic multi-channel communications planning approach, including the use of owned channels in partnership with Maison team
>  Track campaign-based and monthly analytics, including standard web, advertiser, video, mobile and social data in partnership with agencies
>  Develop specific plans to grow and increase engagement on social communities
>  Attend all media agency and media planning meetings in partnership with or on behalf of Brand Director, Consumer Marketing and Engagement

Leadership: (20%)
>  Co-manage VIE and in the execution of event activations
>  Work closely with Digital COE on innovation and media planning
>  Manage all event and experiential communication with BDMs and regions
>  Manage SG agency relationship and budget
>  Manage Brand Ambassador in market deployment (i.e. all brand events)
>  Ensure compliance with procurement processes and deliver A&P budget

Stakeholder Relationships: (10%)
>  Partner with Brand Team, Maison, BDMs, and Procurement to gain input and support for opportunities & priorities required to achieve plans
>  Lead the annual planning process regarding all Event and Experiential plans in partnership with Brand Manager, Trade Marketing and Brand Director, Business Planning
>  Share best practices across global Belvedere markets to drive greater efficiency and innovation


Profile

Education: Marketing Degree required; MBA preferred

Languages: English

Professional experience & know how: 10+ years brand marketing experience in consumer packaged goods or luxury environment. Experience working within the beverage alcohol & three -tier system is a plus. International experience a plus.

Strong experience in developing integrated marketing programs.

Experience in PR and experiential marketing required.

Experience in media strategy and planning required.

Experience in digital and social media marketing required.

Excellent agency leadership and management skills.

Excellent budget planning and management skills.

Strong leadership, interpersonal and communications skills.

Must be able to work with all levels of the organization and must be able to adapt to various work styles.


Additional information

Based in NYC
Start ASAP

Moet Hennessy USA, Inc. is an equal opportunity/affirmative action employer. Moet Hennessy USA, Inc. considers candidates without regard to race, color, religion, gender, national origin, age, disability, veteran status, or any other characteristic protected by applicable law.

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