Brand Manager - Fred

  • Company: Fred Hong Kong
  • Location: Hong Kong
  • Business group: Watches & Jewelry
  • Contract type: Permanent Job
  • Function: Retail
  • Experience required: Minimum 10 years
  • Reference No.: FRED00216
  • Date of publication: 2019.07.24


Job Responsibilities:

  • Develop and support sales initiative, sales target and customer relationship action plans.
  • Define & monitor KPI's of the retail staff and drive sales performance. 
  • Implement effective CRM programs to boost sales and develop / renew customer relationship
  • Develop and implement sales and product training to retail staff in order to strengthen their product knowledge and customer services skills.
  • To develop, implement and manage merchandising guidelines in all boutiques and markets.
  • Develop quality sales staff in all boutiques through upgrading and intensive training of sales staff.
  • Develop and implement employee incentive programs and staff development programs.
  • Manage boutique openings, renovations and maintenance.
  • Participate to the HR activities and regularly evaluate store manpower. 
  • Implement and to ensure that the Standard Operating Procedures (SOP) are followed in all boutiques.
  • Recommend improving work process, procedures and flows within retail team and continuous seek for refinement.
  • Ensure all corporate identity guidelines are properly implemented in all markets for uniforms, store, stationery, letterheads



  • Bachelor degree of business administration or related disciplines. 
  • Minimum 8 years of experiences preferable in luxury retail industry. Experience in jewellery industry is an advantage.
  • Good command of written and spoken Chinese and English.
  • Good business acumen and sales-driven, good analytical skills.
  • Effective time management, good planning and organizational skills. 
  • Strong interpersonal and communications skills.
  • Strong leadership skill and team-oriented.
  • Self-motivated and aggressive.

Watches & Jewelry

The most recently established of the Group's activities, the Watches & Jewelry sector brings together leading Houses with complementary positions.

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