Brand Manager- Glenmorangie , Ardbeg & Belvedere

  • Company: Moët Hennessy India Pvt Ltd
  • Location: India
  • Business group: Wines & Spirits
  • Contract type: Permanent Job
  • Function: Marketing
  • Experience required: Minimum 5 years
  • Reference No.: MHAP00125
  • Date of publication: 2018.03.10


This position will be responsible for brand management of the following key brand portfolio : Glenmorangie, Ardbeg & Belvedere


Deliver Marketing plans for each brands/ category in conjunction with the Senior Marketing Manager: >  Continue to own champagne market, grow single malt and vodka in their extremely dynamic categories >  Deliver brand plan in line with maison marketing plan and current market situation >  Conceptualize and execute scalable promotion ideas per brand in on-trade and off-trade >  Airport Duty Free Activations: Craft exciting experiential promotions at point of sale, best in class visibility >  Visibility & Merchandising Off-Trade: Tapping key opportunities in trade, developing new markets. Regular market visits >  Plan & execute events & International visits per brand standards >  Collaborate with internal stakeholders (Maisons, regional teams) and external agencies (activation, digital, PR) to activate the brands >  Track and manage A&P Budgets/Reporting monthly as per audit requirements >  Track competition: width of distribution benchmarked against other brands; pricing across on-trade and end consumer price, PR and activation of own and competition brands in key markets >  Manage external contracts with key trade: listings, point of sale visibility and merchandising, volume tracking basis activations committed in the contracts >  Order, manage stock of POSM - planning, delivery & storage >  Manage Brand Trainer for Trainings on brands >  Build spirits business in Sri Lanka, champagnes from Maldives through management of activations, apt promotions >  Meet market-share objectives, track competition market-share movements on a systematic basis