Brand Manager, HK and Macau

  • Company: Fred Hong Kong
  • Location: Hong Kong
  • Business group: Watches & Jewelry
  • Contract type: Permanent Job
  • Function: Retail
  • Experience required: Minimum 10 years
  • Reference No.: FRED00195
  • Date of publication: 2019.05.06


Sales Management and Retail Operations

  • Set up sales targets for boutiques, define & monitor KPIs of the frontline staff.
  • Participate in manpower related activities including hiring, assessment and other related issue.
  • Develop quality sales staff in all boutiques through upgrading and intensive training of sales staff.
  • Develop motivation schemes e.g. incentive for sales staff.


  • Develop, implement and manage promotional plans, windows, products launching, and mailings etc.
  • Manage training tools and deliver training and merchandising guidelines in all boutique and franchisee.
  • Provide sales team with relevant information in terms of promotions, product plans, marketing plan, sell-out analysis, assortment recommendation etc.
  • Ensure successful new product launches and strong existing lines development.
  • Work with Marketing staff to initiate and plan for events, CRM, games, exhibition, contests, etc.

Developing and building image

  • Implement and to ensure that the Standard Operating Procedures (SOP) are followed in all boutiques.
  • Implement effective CRM programs to boost sales and develop / renew customer relationship.
  • Ensure all corporate identity guidelines are properly implemented in the markets for uniforms, store, stationery, letterheads.
  • Ensure both direct run boutiques and franchised boutiques are run and present in the same quality.


  • Bachelor Degree in Sales Management or related disciplines in retail.
  • Minimum 10 years of solid experience, preferable in Luxury Watch & Jewellery or Fashion industry.
  • Computer literacy, proficient in MS Office and Chinese Word Processing.
  • Knowledgeable in POS System, SAP and data analysis.
  • Possesses entrepreneurial mindset, good business sense, mature and high integrity.
  • Excellent sales and negotiation skills. 
  • Excellent interpersonal skills and presentation skills, active listening and customer-oriented. 
  • Good planning and organizational skills.
  • Attentive to details.  
  • Effective time management and able to work under pressure

Watches & Jewelry

The most recently established of the Group's activities, the Watches & Jewelry sector brings together leading Houses with complementary positions.

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