Brand Manager - HXO&Prestige

  • Company: Moët Hennessy Taiwan
  • Location: Taiwan
  • Business group: Wines & Spirits
  • Contract type: Permanent Job
  • Function: Marketing
  • Experience required: Minimum 5 years
  • Reference No.: MHAP00161
  • Date of publication: 2018.09.06

Position

  • To help developing HXO&Prestige annual brand strategy and brand plan
  • To help in getting deep consumer/customer understanding via researches and market visits
  • To execute PR events
  • Together with Marketing Director to develop new promotion ideas and promotion plan by region and by channel
  • To coordinate with Asst. digital manager in generating media spot plan in accordance with the agreed media strategy
  • To monitor and track A&P spend and commitment in accordance with volume
  • To develop merchandising items and display guideline for both on/off premise usage
  • To set up promotion tracking database / system and provide monthly tracking report
  • To monitor and report competitor promotion activities and media spending

Profile

Education : Bachelor degree is required.

Languages : Fluent in spoken & written Mandarin & English

Professional experience & know how :
Minimum 4 years marketing experience within a variety of consumer goods environments (including development and launch of new products)
good marketing sense and insights on consumer understanding brand management knowledge on the brand positioning/ media / PR / promotion /research / merchandising

Technical & management skills :
Objective and result oriented
 Priority setting and follow up
Time management
 Cost control

Personal & interpersonal skills :
A high degree of personal presence with good networking, influencing and communication skills
Good negotiation and strong social skills
Highly motivated individual, energetic, enthusiastic and team orientated

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