BRAND MANAGER MH AUSTRIA (Maternity leave replacement limited contract)

  • Company: Moët Hennessy Austria
  • Country / Region : Austria
  • Business group: Wines & Spirits
  • Contract type: Temporary Job
  • Function: Marketing
  • Experience required: Minimum 2 years
  • Reference No.: MHE01135
  • Date of publication: 2020.11.13

Position

Moët Hennessy encompasses the wines and spirits activities of LVMH, world leader of the luxury sector; present in more than 150 countries, sharing the culture of excellence, tradition, innovation and authenticity of the Maisons all around the world.

 

We are looking for a talented and passionate Brand Manager to join our marketing team based in Vienna. The successful candidate will be responsible of the crafting of our consumer's experiences through local 360 activations and project based activations encompassing Austria, Germany and Switzerland (AGS).  

 

What responsibilities will you have?

 

  • Develop and implement mid term (1-3 year) brand strategy for Moët & Chandon and Krug in line with company and Maison guidelines.
  • Develop and execute Above- and Below-the-line activities in line with brand ambitions and key messages and in cooperation with other departments.
  • Be accountable for the development, implementation and control of brands activations in all relevant channels, where necessary with selected and approved agencies.
  • Cooperate with PR and Digital agencies to achieve targeted qualitative and quantitative communication objectives.
  • Ensure optimal allocation of A&P (marketing budget).
  • Regular analysis and reporting of brands performance and success of brands activations.
  • Represent Moët & Chandon and Krug towards trade, media, consumers and colleagues in tastings and presentations.
  • Represent Austria to the Moët & Chandon and Krug Maisons via regular communication and reporting of plans and best practices.
  • Spend sufficient amount of time with the sales team in Austria to understand market dynamics and deliver client needs.
  • Ensure optimal point of sales materials allocation and tracking.
  • Ensure on-going communication with the joint task force of Austria, Germany and Switzerland to follow up on AGS projects and deliver AGS KPIs.

Profil

Education :

University Degree - Business Administration or related, with emphasis Marketing

 

Languages :

English fluent written & spoken

German preferable

 

Professional experience & know how :

Minimum 3 years of marketing experience in major fast moving consumer goods company

Knowledge of the wine & spirit industry

Knowledge of luxury market

 

Technical & management skills :

Excellent presentation skills

Operational excellence

Good communication skills

Solid champagne knowledge

Good interdepartmental management skills

SAP knowledge

 

Personal & interpersonal skills :

Hands-on approach

Creativity

Strategic agility

Drive for results

Business acumen

Consumer / customer focus

Apply